How popular isSalomon?
In September 2026, people searched for Salomon by name about 5,180 times in New Zealand, about the same as the previous year. These searches made up 1.2% of all New Zealand walking boot brand searches, placing Salomon fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about walking boot brands, Salomon appeared in all answers and was the most recommended of the seven.
Salomon is the fifth most searched of 7 competitors and the most recommended in AI answers.
HOKAShare of searches 64.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
MerrellShare of searches 19.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
KEENShare of searches 8.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
LOWAShare of searches 4.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
SalomonShare of searches 1.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Follow Salomon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top walking boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Salomon appeared in all three answers. Salomon is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about walking boot brands
3 answers
Asked ChatGPT
“Which walking boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best walking boot brands in New Zealand?”
Asked ChatGPT
“What's the best walking boot brand in New Zealand for wet weather walking?”
Searched Google, AI Overview
“best walking boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hiking boots for women”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which walking boot brands compete with Salomon?
Share of searches by month for HOKA, Merrell, KEEN, LOWA, Salomon. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | Merrell | KEEN | LOWA | Salomon | SCARPA | Meindl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 16.6% | 9% | 3.9% | 0.95% | 0.78% | 0.67% |
| Nov 2025 | 68.7% | 16.4% | 10% | 3% | 0.87% | 0.58% | 0.41% |
| Dec 2025 | 70.6% | 14.7% | 10.3% | 2.5% | 0.9% | 0.47% | 0.51% |
| Jan 2026 | 68.6% | 16.1% | 8.9% | 4.2% | 0.98% | 0.66% | 0.56% |
| Feb 2026 | 71.8% | 15.3% | 6.7% | 3.8% | 1.3% | 0.57% | 0.52% |
| Mar 2026 | 67.3% | 15.8% | 8.9% | 4.8% | 1.4% | 1.2% | 0.67% |
| Apr 2026 | 67.9% | 17.6% | 7.9% | 3.6% | 1.3% | 1% | 0.6% |
| May 2026 | 67.3% | 16% | 9.3% | 4.3% | 1.2% | 1.2% | 0.7% |
| Jun 2026 | 67.9% | 16.4% | 9.4% | 3.6% | 1% | 1% | 0.7% |
| Jul 2026 | 63.4% | 19.1% | 10.4% | 4% | 1.1% | 1.1% | 0.82% |
| Aug 2026 | 67% | 17% | 9.1% | 4.2% | 1.2% | 0.97% | 0.57% |
| Sep 2026 | 64.9% | 19.3% | 8.9% | 4.2% | 1.2% | 0.94% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 11.7K | -0.76% | -2.1 points | |
| 2, held 2nd | 19.3% | 3.5K | +16.8% | +2.4 points | |
| 3, held 3rd | 8.9% | 1.6K | 0% | -0.2 points | |
| 4, held 4th | 4.2% | 760 | +4.1% | +0.1 points | |
| 5, held 5th | 1.2% | 210 | 0% | 0 points | |
| 6, held 6th | 0.94% | 170 | 0% | 0 points | |
| 7, held 7th | 0.56% | 100 | 0% | 0 points |
1.
HOKA64.9%
Held 1st. 11.7K estimated branded searches, -0.76% vs prior month. Share -2.1 points.
2.
Merrell19.3%
Held 2nd. 3.5K estimated branded searches, +16.8% vs prior month. Share +2.4 points.
3.
KEEN8.9%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
LOWA4.2%
Held 4th. 760 estimated branded searches, +4.1% vs prior month. Share +0.1 points.
5.
Salomon1.2%
Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
6.
SCARPA0.94%
Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Meindl0.56%
Held 7th. 100 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Salomon and its closest rivals
Every comparison with Salomon
17 comparisons
- HOKA vs Salomon
- Blundstone vs Salomon
- Merrell vs Salomon
- Salomon vs Skechers
- Salomon vs SCARPA
- Salomon vs Skellerup
- Hunter vs Salomon
- La Sportiva vs Salomon
- LOWA vs Salomon
- Columbia vs Salomon
- Altra vs Salomon
- Salewa vs Salomon
- Meindl vs Salomon
- Burton vs Salomon
- Hyperlite vs Salomon
- Salomon vs Union
- Ronix vs Salomon
How has branded search demand for Salomon changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Salomon in New Zealand held steady, from 5.1K to 5.2K.
- Across the 12 months ending September 2026, Salomon’s share of searches among walking boot brands in New Zealand held steady, from 0.95% to 1.2%.
How did search popularity change for New Zealand walking boot brands in September 2026?
6 changes
In September 2026, Merrell gained share of searches among walking boot brands in New Zealand, from 17% to 19.3%.
In September 2026, HOKA lost share of searches among walking boot brands in New Zealand, from 67% to 64.9%.
LOWA’s share of searches among walking boot brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in September 2026.
Estimated monthly branded searches for Salomon in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Estimated monthly branded searches for SCARPA in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
Estimated monthly branded searches for Meindl in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026.
How are Salomon’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- salomon bindings
- salomon hiking boots nz
- salomon nz
- salomon shoes nz
- salomon ski bindings
- salomon snowboard bindings
- salomon trail shoes nz
Do you work for Salomon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Salomon compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Waterproof boots brands | 4th of 8 | 5.9% | Show ranking |
| Hiking footwear brands | 2nd of 9 | 19.2% | Show ranking |
| Walking boot brands | 5th of 7 | 1.2% | Shown above |
| Hiking shoe brands | 6th of 7 | 1.6% | Show ranking |
| Bindings brands | 4th of 5 | 11.9% | Show ranking |
Is Salomon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.