Burton vs Salomon:Which is more popular?
In September 2026, Burton had more branded searches than Salomon among bindings brands in New Zealand. Burton had about 210 branded searches, while Salomon had 100. Burton made up 25% of all bindings brand searches we track, and Salomon accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about bindings brands, Burton appeared in all five answers and Salomon in three. Burton was mentioned before Salomon in every answer.
Who do people search for more?
Burton, about 2 searches for every 1 for Salomon
Who does AI mention more?
Burton, mentioned in every answer we collected
Who does AI recommend more?
Burton, named ahead of Salomon in every answer
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Top bindings brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Burton appeared in all five answers. Salomon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Burton was listed before Salomon in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Salomon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hyperlite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ronix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bindings brands
5 answers
Asked ChatGPT
“Which bindings brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bindings brands in New Zealand?”
Asked ChatGPT
“What's the best bindings brand in New Zealand for snow sports?”
Searched Google, AI Overview
“best snowboard bindings”
Searched Google, AI Overview
“binding brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Burton or Salomon more popular in search?
This chart shows how often people search Google for Burton and Salomon by name. Each line represents a brand's share of searches for all five bindings brands we track, month by month, from searches in New Zealand.
Share of searches by month for Burton, Salomon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Union | Burton | Hyperlite | Salomon | Ronix |
|---|---|---|---|---|---|
| Oct 2025 | 20.7% | 15.5% | 34.5% | 8.6% | 20.7% |
| Nov 2025 | 16.9% | 11.9% | 47.5% | 3.4% | 20.3% |
| Dec 2025 | 11.6% | 10.1% | 53.6% | 4.3% | 20.3% |
| Jan 2026 | 10.8% | 14.9% | 50% | 5.4% | 18.9% |
| Feb 2026 | 21.9% | 17.2% | 37.5% | 6.3% | 17.2% |
| Mar 2026 | 20.3% | 15.3% | 42.4% | 6.8% | 15.3% |
| Apr 2026 | 19.6% | 25% | 33.9% | 10.7% | 10.7% |
| May 2026 | 31.7% | 23.3% | 26.7% | 10% | 8.3% |
| Jun 2026 | 24.6% | 34.4% | 21.3% | 11.5% | 8.2% |
| Jul 2026 | 27.4% | 34.5% | 16.8% | 14.2% | 7.1% |
| Aug 2026 | 31.4% | 33.1% | 14.4% | 17.8% | 3.4% |
| Sep 2026 | 33.3% | 25% | 22.6% | 11.9% | 7.1% |
How has the Burton and Salomon comparison changed over the last 12 months?
3 findings
- Burton was ahead of Salomon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s share of searches among bindings brands in New Zealand moved from 15.5% to 25%, and its estimated monthly branded searches moved from 90 to 210.
- Across the 12 months ending September 2026, Salomon’s share of searches among bindings brands in New Zealand moved from 8.6% to 11.9%, and its estimated monthly branded searches moved from 50 to 100.
How did search popularity change for New Zealand bindings brands in September 2026?
4 changes
In September 2026, Union overtook Burton to become the leader among bindings brands in New Zealand, with 33.3% of the searches.
In September 2026, Hyperlite overtook Salomon to rank 3rd among bindings brands in New Zealand, with 22.6% of the searches.
In September 2026, Burton lost share of searches among bindings brands in New Zealand, from 33.1% to 25%.
In September 2026, Salomon lost share of searches among bindings brands in New Zealand, from 17.8% to 11.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Burton’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bindings brands
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