Brandwave

How popular isSalomon?

In September 2026, people searched for Salomon by name about 5,180 times in New Zealand, about the same as the previous year. These searches made up 5.9% of all New Zealand waterproof boots brand searches, placing Salomon fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about waterproof boots brands, Salomon appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Salomon is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. SkechersShare of searches 64.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BlundstoneShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. MerrellShare of searches 8.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SalomonShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. SkellerupShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top waterproof boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salomon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Salomon is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon1st
  2. Merrell2nd
  3. KEEN3rd
  4. Blundstone4th
  5. Skellerup5th
  6. Skechers–
  7. Hunter–
  8. Columbia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skellerup2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which waterproof boots brands compete with Salomon?

Salomon against waterproof boots brands in New Zealand, by month

Share of searches by month for Skechers, Blundstone, Merrell, Salomon, Skellerup, Hunter. The figures are in the table below the chart.

View monthly share of searches table
MonthSkechersBlundstoneMerrellSalomonSkellerupHunterColumbiaKEEN
Oct 202569.3%10.2%7.9%5%4.4%2.2%0.85%0.11%
Nov 202574.1%7.8%7.8%5.7%2.3%1.6%0.55%0.14%
Dec 202572.6%8.3%7.7%5.4%2.6%2.4%0.97%0.09%
Jan 202667.8%10.1%8.9%6.2%3%2.8%1.1%0.08%
Feb 202665.2%11.8%8.9%5.8%4.7%2.5%1.1%0.09%
Mar 202668%12.6%7.5%5%3.4%2.6%0.97%0.08%
Apr 202663.8%12.1%8.6%5.8%4.3%4.1%1.2%0.12%
May 202665.7%12.1%6.7%5.9%5.4%2.7%1.3%0.07%
Jun 202663.6%12.1%6.8%7%5.7%3.4%1.3%0.1%
Jul 202659.2%14.1%9.2%6.3%6.1%3.6%1.3%0.13%
Aug 202663.3%13.3%7.1%5.7%5.2%4%1.3%0.1%
Sep 202664.6%12.3%8.6%5.9%4.3%3.3%0.86%0.05%

  1. 1.Skechers

    64.6%

    Held 1st. 26.2K estimated branded searches, -1.4% vs prior month. Share +1.3 points.

  2. 2.Blundstone

    12.3%

    Held 2nd. 5K estimated branded searches, -10.4% vs prior month. Share -1 points.

  3. 3.Merrell

    8.6%

    Held 3rd. 3.5K estimated branded searches, +16.8% vs prior month. Share +1.5 points.

  4. 4.Salomon

    5.9%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Skellerup

    4.3%

    Held 5th. 1.7K estimated branded searches, -19.8% vs prior month. Share -0.9 points.

  6. 6.Hunter

    3.3%

    Held 6th. 1.4K estimated branded searches, -19.2% vs prior month. Share -0.7 points.

  7. 7.Columbia

    0.86%

    Held 7th. 350 estimated branded searches, -34% vs prior month. Share -0.4 points.

  8. 8.KEEN

    0.05%

    Held 8th. 20 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Salomon and its closest rivals

Every comparison with Salomon

17 comparisons

How has branded search demand for Salomon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Salomon in New Zealand held steady, from 5.1K to 5.2K.
  • Across the 12 months ending September 2026, Salomon’s share of searches among waterproof boots brands in New Zealand increased from 5% to 5.9%.
  • Across the 12 months ending September 2026, Salomon’s share of searches among waterproof boots brands in New Zealand peaked at 7% in June 2026 and was lowest at 5% in March 2026.

How did search popularity change for New Zealand waterproof boots brands in September 2026?

6 changes

  1. In September 2026, Merrell gained share of searches among waterproof boots brands in New Zealand, from 7.1% to 8.6%.

  2. In September 2026, Skechers gained share of searches among waterproof boots brands in New Zealand, from 63.3% to 64.6%.

  3. In September 2026, Blundstone lost share of searches among waterproof boots brands in New Zealand, from 13.3% to 12.3%.

  4. In September 2026, Skellerup lost share of searches among waterproof boots brands in New Zealand, from 5.2% to 4.3%.

  5. In September 2026, Hunter lost share of searches among waterproof boots brands in New Zealand, from 4% to 3.3%.

  6. Estimated monthly branded searches for Salomon in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are Salomon’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • salomon bindings
  • salomon hiking boots nz
  • salomon nz
  • salomon shoes nz
  • salomon ski bindings
  • salomon snowboard bindings
  • salomon trail shoes nz

Do you work for Salomon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Salomon compete?

Salomon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Waterproof boots brands4th of 85.9%Shown above
Hiking footwear brands2nd of 919.2%Show ranking
Walking boot brands5th of 71.2%Show ranking
Hiking shoe brands6th of 71.6%Show ranking
Bindings brands4th of 511.9%Show ranking
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Is Salomon your brand?

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