LOWA vs Salomon:Which is more popular?
In September 2026, Salomon had more branded searches than LOWA among hiking footwear brands in New Zealand. Salomon had about 5,080 branded searches, while LOWA had 900. Salomon made up 19.2% of all hiking footwear brand searches we track, and LOWA accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about hiking footwear brands, Salomon appeared in all five answers and LOWA in four. Salomon was mentioned before LOWA in every answer.
Who do people search for more?
Salomon, about 6 searches for every 1 for LOWA
Who does AI mention more?
Salomon, mentioned in every answer we collected
Who does AI recommend more?
Salomon, named ahead of LOWA in every answer
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Top hiking footwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Salomon appeared in all five answers. LOWA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Salomon was listed before LOWA in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Salomon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Sportiva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Merrell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LOWA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HOKA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KEEN2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SCARPA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salewa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meindl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hiking footwear brands
5 answers
Asked ChatGPT
“Which hiking footwear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hiking footwear brands in New Zealand?”
Asked ChatGPT
“What's the best hiking footwear brand in New Zealand for rough trails?”
Searched Google, AI Overview
“hiking footwear brands”
Searched Google, AI Overview
“best hiking boots”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is LOWA or Salomon more popular in search?
This chart shows how often people search Google for LOWA and Salomon by name. Each line represents a brand's share of searches for all nine hiking footwear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Salomon, LOWA. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | Salomon | Merrell | SCARPA | KEEN | La Sportiva | LOWA | Salewa | Meindl |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 19% | 11.1% | 9.7% | 6.2% | 3.8% | 3% | 1.1% | 0.45% |
| Nov 2025 | 49.6% | 18.2% | 11.8% | 6.2% | 7.4% | 3% | 2.6% | 0.84% | 0.3% |
| Dec 2025 | 52.2% | 16.2% | 10.8% | 5.5% | 7.7% | 4.1% | 2.2% | 0.82% | 0.38% |
| Jan 2026 | 47.9% | 18.4% | 11.3% | 6.8% | 6.3% | 4.3% | 3.5% | 1.1% | 0.39% |
| Feb 2026 | 51.3% | 17.2% | 10.9% | 7.6% | 4.9% | 3.7% | 3% | 0.93% | 0.37% |
| Mar 2026 | 47.3% | 16.2% | 11.1% | 8.4% | 6.3% | 5.1% | 3.9% | 1.3% | 0.47% |
| Apr 2026 | 48.4% | 16.4% | 12.5% | 7.6% | 5.8% | 4.6% | 3.1% | 1.2% | 0.42% |
| May 2026 | 46.3% | 18.3% | 11% | 7.4% | 6.5% | 5.2% | 3.5% | 1.3% | 0.48% |
| Jun 2026 | 46.3% | 20.2% | 11.2% | 6% | 6.6% | 5.2% | 2.9% | 1.1% | 0.48% |
| Jul 2026 | 43.7% | 19.1% | 13.2% | 6.9% | 7.3% | 4.9% | 3.3% | 1.1% | 0.56% |
| Aug 2026 | 45.4% | 17.6% | 11.5% | 8.1% | 6.3% | 6.2% | 3.2% | 1.3% | 0.39% |
| Sep 2026 | 44.1% | 19.2% | 13.1% | 8% | 6.1% | 4.9% | 3.4% | 0.9% | 0.38% |
How has the LOWA and Salomon comparison changed over the last 12 months?
3 findings
- Salomon was ahead of LOWA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LOWA’s share of searches among hiking footwear brands in New Zealand moved from 3% to 3.4%, and its estimated monthly branded searches moved from 810 to 900.
- Across the 12 months ending September 2026, Salomon’s share of searches among hiking footwear brands in New Zealand moved from 19% to 19.2%, and its estimated monthly branded searches held steady at 5.1K.
How did search popularity change for New Zealand hiking footwear brands in September 2026?
2 changes
In September 2026, Salomon gained share of searches among hiking footwear brands in New Zealand, from 17.6% to 19.2%.
Estimated monthly branded searches for LOWA in New Zealand rose 11.1% over 12 measured months, from 810 to 900 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using LOWA’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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