Brandwave

How popular isSalomon?

In September 2026, people searched for Salomon by name about 5,180 times in New Zealand, about the same as the previous year. These searches made up 1.6% of all New Zealand hiking shoe brand searches, placing Salomon sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hiking shoe brands, Salomon appeared in three of the four answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Salomon is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. HOKAShare of searches 64.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. MerrellShare of searches 19.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. La SportivaShare of searches 7.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. AltraShare of searches 4.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. SalomonShare of searches 1.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top hiking shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Salomon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Salomon is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merrell1st
  2. Salomon2nd
  3. HOKA3rd
  4. La Sportiva4th
  5. KEEN5th
  6. Columbia6th
  7. Altra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HOKA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Merrell4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Salomon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • La Sportiva2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Columbia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KEEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Altra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hiking shoe brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hiking shoe brands compete with Salomon?

Salomon against hiking shoe brands in New Zealand, by month

Share of searches by month for HOKA, Merrell, La Sportiva, Altra, Salomon. The figures are in the table below the chart.

View monthly share of searches table
MonthHOKAMerrellLa SportivaAltraColumbiaSalomonKEEN
Oct 202569.7%16.9%5.7%4.1%1.8%1.5%0.23%
Nov 202571.9%17.2%4.3%3.8%1.2%1.3%0.3%
Dec 202572.1%15%5.7%3.9%1.9%1.3%0.18%
Jan 202669.6%16.4%6.2%4.2%2%1.4%0.14%
Feb 202671.9%15.3%5.2%3.7%1.9%1.7%0.16%
Mar 202667.7%15.9%7.3%4.9%2.1%2%0.17%
Apr 202667.5%17.5%6.4%4.3%2.5%1.6%0.25%
May 202666.7%15.8%7.5%5.1%3.1%1.6%0.17%
Jun 202666.6%16.1%7.5%5.1%3%1.5%0.23%
Jul 202664.1%19.3%7.2%4.8%2.7%1.5%0.28%
Aug 202665.2%16.5%8.9%4.9%2.9%1.4%0.22%
Sep 202664.9%19.3%7.2%4.9%1.9%1.6%0.11%

  1. 1.HOKA

    64.9%

    Held 1st. 11.7K estimated branded searches, -0.76% vs prior month. Share -0.2 points.

  2. 2.Merrell

    19.3%

    Held 2nd. 3.5K estimated branded searches, +16.8% vs prior month. Share +2.8 points.

  3. 3.La Sportiva

    7.2%

    Held 3rd. 1.3K estimated branded searches, -18.8% vs prior month. Share -1.6 points.

  4. 4.Altra

    4.9%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Columbia

    1.9%

    Held 5th. 350 estimated branded searches, -34% vs prior month. Share -1 points.

  6. 6.Salomon

    1.6%

    Held 6th. 280 estimated branded searches, +7.7% vs prior month. Share +0.1 points.

  7. 7.KEEN

    0.11%

    Held 7th. 20 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare popularity between Salomon and its closest rivals

Every comparison with Salomon

17 comparisons

How has branded search demand for Salomon changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Salomon in New Zealand held steady, from 5.1K to 5.2K.
  • Across the 12 months ending September 2026, Salomon’s share of searches among hiking shoe brands in New Zealand held steady, from 1.5% to 1.6%.

How did search popularity change for New Zealand hiking shoe brands in September 2026?

5 changes

  1. In September 2026, Merrell gained share of searches among hiking shoe brands in New Zealand, from 16.5% to 19.3%.

  2. In September 2026, La Sportiva lost share of searches among hiking shoe brands in New Zealand, from 8.9% to 7.2%.

  3. In September 2026, Columbia lost share of searches among hiking shoe brands in New Zealand, from 2.9% to 1.9%.

  4. Estimated monthly branded searches for Altra in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

  5. Estimated monthly branded searches for KEEN in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.

How are Salomon’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • salomon bindings
  • salomon hiking boots nz
  • salomon nz
  • salomon shoes nz
  • salomon ski bindings
  • salomon snowboard bindings
  • salomon trail shoes nz

Do you work for Salomon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Salomon compete?

Salomon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Waterproof boots brands4th of 85.9%Show ranking
Hiking footwear brands2nd of 919.2%Show ranking
Walking boot brands5th of 71.2%Show ranking
Hiking shoe brands6th of 71.6%Shown above
Bindings brands4th of 511.9%Show ranking
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Is Salomon your brand?

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