Bindings brands in New Zealand:Which are most popular?
In September 2026, Union was the most searched bindings brand in New Zealand, accounting for 33.3% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Union and Burton showed up in every answer. Union was recommended most often, coming first in four out of five responses.
UnionShare of searches 33.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BurtonShare of searches 25%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HyperliteShare of searches 22.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SalomonShare of searches 11.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
RonixShare of searches 7.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top bindings brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Union and Burton appeared every time. Union was recommended most often, coming first in four out of five answers. Burton was second, and Salomon was third. Hyperlite, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Salomon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hyperlite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ronix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bindings brands
5 answers
Asked ChatGPT
“Which bindings brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bindings brands in New Zealand?”
Asked ChatGPT
“What's the best bindings brand in New Zealand for snow sports?”
Searched Google, AI Overview
“best snowboard bindings”
Searched Google, AI Overview
“binding brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bindings brands do people search for most?
This chart shows how often people search Google for each bindings brand by name. Each line represents a brand's share of searches for all five bindings brands we track, month by month, from searches in New Zealand.
Share of searches by month for Union, Burton, Hyperlite, Salomon, Ronix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Union | Burton | Hyperlite | Salomon | Ronix |
|---|---|---|---|---|---|
| Oct 2025 | 20.7% | 15.5% | 34.5% | 8.6% | 20.7% |
| Nov 2025 | 16.9% | 11.9% | 47.5% | 3.4% | 20.3% |
| Dec 2025 | 11.6% | 10.1% | 53.6% | 4.3% | 20.3% |
| Jan 2026 | 10.8% | 14.9% | 50% | 5.4% | 18.9% |
| Feb 2026 | 21.9% | 17.2% | 37.5% | 6.3% | 17.2% |
| Mar 2026 | 20.3% | 15.3% | 42.4% | 6.8% | 15.3% |
| Apr 2026 | 19.6% | 25% | 33.9% | 10.7% | 10.7% |
| May 2026 | 31.7% | 23.3% | 26.7% | 10% | 8.3% |
| Jun 2026 | 24.6% | 34.4% | 21.3% | 11.5% | 8.2% |
| Jul 2026 | 27.4% | 34.5% | 16.8% | 14.2% | 7.1% |
| Aug 2026 | 31.4% | 33.1% | 14.4% | 17.8% | 3.4% |
| Sep 2026 | 33.3% | 25% | 22.6% | 11.9% | 7.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 33.3% | 280 | -24.3% | +2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25% | 210 | -46.2% | -8.1 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 22.6% | 190 | +11.8% | +8.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.9% | 100 | -52.4% | -5.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.1% | 60 | +50% | +3.8 points |
1.
Union33.3%
Moved from 2nd to 1st. 280 estimated branded searches, -24.3% vs prior month. Share +2 points.
2.
Burton25%
Moved from 1st to 2nd. 210 estimated branded searches, -46.2% vs prior month. Share -8.1 points.
22.6%
Moved from 4th to 3rd. 190 estimated branded searches, +11.8% vs prior month. Share +8.2 points.
4.
Salomon11.9%
Moved from 3rd to 4th. 100 estimated branded searches, -52.4% vs prior month. Share -5.9 points.
5.
Ronix7.1%
Held 5th. 60 estimated branded searches, +50% vs prior month. Share +3.8 points.
Which brand is most popular in search among bindings brands in New Zealand?
5 brands
In September 2026, Union was the most searched among bindings brands in New Zealand, with an estimated 280 branded searches, 33.3% of all searches for the five we track. Burton is in 2nd place, 8.3 percentage points behind at 25%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Union | 20.7% → 33.3% | 33.3%Sep 2026 | 10.8%Jan 2026 | 3rd → 1st |
| Burton | 15.5% → 25% | 34.5%Jul 2026 | 10.1%Dec 2025 | 4th → 2nd |
| Hyperlite | 34.5% → 22.6% | 53.6%Dec 2025 | 14.4%Aug 2026 | 1st → 3rd |
| Salomon | 8.6% → 11.9% | 17.8%Aug 2026 | 3.4%Nov 2025 | 5th → 4th |
| Ronix | 20.7% → 7.1% | 20.7%Oct 2025 | 3.4%Aug 2026 | 2nd → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Union’s share of searches among bindings brands in New Zealand increased from 20.7% to 33.3%.
- Across the 12 months ending September 2026, Burton’s share of searches among bindings brands in New Zealand increased from 15.5% to 25%.
- Across the 12 months ending September 2026, Hyperlite’s share of searches among bindings brands in New Zealand decreased from 34.5% to 22.6%.
- Across the 12 months ending September 2026, Salomon’s share of searches among bindings brands in New Zealand increased from 8.6% to 11.9%.
- Across the 12 months ending September 2026, Ronix’s share of searches among bindings brands in New Zealand decreased from 20.7% to 7.1%.
- Across the 12 months ending September 2026, Union’s share of searches among bindings brands in New Zealand peaked at 33.3% in September 2026 and was lowest at 10.8% in January 2026.
- Across the 12 months ending September 2026, Burton’s share of searches among bindings brands in New Zealand peaked at 34.5% in July 2026 and was lowest at 10.1% in December 2025.
- Across the 12 months ending September 2026, Hyperlite’s share of searches among bindings brands in New Zealand peaked at 53.6% in December 2025 and was lowest at 14.4% in August 2026.
- Across the 12 months ending September 2026, Salomon’s share of searches among bindings brands in New Zealand peaked at 17.8% in August 2026 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Ronix’s share of searches among bindings brands in New Zealand peaked at 20.7% in October 2025 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, Union rose from 3rd to 1st among bindings brands in New Zealand.
- Across the 12 months ending September 2026, Burton rose from 4th to 2nd among bindings brands in New Zealand.
- Across the 12 months ending September 2026, Hyperlite fell from 1st to 3rd among bindings brands in New Zealand.
- Across the 12 months ending September 2026, Salomon rose from 5th to 4th among bindings brands in New Zealand.
- Across the 12 months ending September 2026, Ronix fell from 2nd to 5th among bindings brands in New Zealand.
How did search popularity change for New Zealand bindings brands in September 2026?
5 changes
In September 2026, Union overtook Burton to become the leader among bindings brands in New Zealand, with 33.3% of the searches.
In September 2026, Hyperlite overtook Salomon to rank 3rd among bindings brands in New Zealand, with 22.6% of the searches.
In September 2026, Ronix gained share of searches among bindings brands in New Zealand, from 3.4% to 7.1%.
In September 2026, Burton lost share of searches among bindings brands in New Zealand, from 33.1% to 25%.
In September 2026, Salomon lost share of searches among bindings brands in New Zealand, from 17.8% to 11.9%.
Compare popularity between leading brands
- Union vs Burton: compare popularity
- Union vs Hyperlite: compare popularity
- Union vs Salomon: compare popularity
- Union vs Ronix: compare popularity
- Burton vs Hyperlite: compare popularity
- Burton vs Salomon: compare popularity
- Burton vs Ronix: compare popularity
- Hyperlite vs Salomon: compare popularity
- Hyperlite vs Ronix: compare popularity
- Salomon vs Ronix: compare popularity
- Compare any of these brands
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