Brandwave

How popular isMerrell?

In September 2026, people searched for Merrell by name about 6,620 times in New Zealand, a 22.1% increase from the previous year. These searches made up 8.6% of all New Zealand waterproof boots brand searches, placing Merrell third out of eight brands. When we asked both ChatGPT and Google AI Overviews about waterproof boots brands, Merrell appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Merrell is the third most searched of 8 competitors and the second most recommended in AI answers.

  1. SkechersShare of searches 64.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BlundstoneShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. MerrellShare of searches 8.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SalomonShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. SkellerupShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+3 more

Merrell website (opens in a new tab)

Follow Merrell and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top waterproof boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Merrell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Merrell is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon1st
  2. Merrell2nd
  3. KEEN3rd
  4. Blundstone4th
  5. Skellerup5th
  6. Skechers–
  7. Hunter–
  8. Columbia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skellerup2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which waterproof boots brands compete with Merrell?

Merrell against waterproof boots brands in New Zealand, by month

Share of searches by month for Skechers, Blundstone, Merrell, Salomon, Skellerup, Hunter. The figures are in the table below the chart.

View monthly share of searches table
MonthSkechersBlundstoneMerrellSalomonSkellerupHunterColumbiaKEEN
Oct 202569.3%10.2%7.9%5%4.4%2.2%0.85%0.11%
Nov 202574.1%7.8%7.8%5.7%2.3%1.6%0.55%0.14%
Dec 202572.6%8.3%7.7%5.4%2.6%2.4%0.97%0.09%
Jan 202667.8%10.1%8.9%6.2%3%2.8%1.1%0.08%
Feb 202665.2%11.8%8.9%5.8%4.7%2.5%1.1%0.09%
Mar 202668%12.6%7.5%5%3.4%2.6%0.97%0.08%
Apr 202663.8%12.1%8.6%5.8%4.3%4.1%1.2%0.12%
May 202665.7%12.1%6.7%5.9%5.4%2.7%1.3%0.07%
Jun 202663.6%12.1%6.8%7%5.7%3.4%1.3%0.1%
Jul 202659.2%14.1%9.2%6.3%6.1%3.6%1.3%0.13%
Aug 202663.3%13.3%7.1%5.7%5.2%4%1.3%0.1%
Sep 202664.6%12.3%8.6%5.9%4.3%3.3%0.86%0.05%

  1. 1.Skechers

    64.6%

    Held 1st. 26.2K estimated branded searches, -1.4% vs prior month. Share +1.3 points.

  2. 2.Blundstone

    12.3%

    Held 2nd. 5K estimated branded searches, -10.4% vs prior month. Share -1 points.

  3. 3.Merrell

    8.6%

    Held 3rd. 3.5K estimated branded searches, +16.8% vs prior month. Share +1.5 points.

  4. 4.Salomon

    5.9%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Skellerup

    4.3%

    Held 5th. 1.7K estimated branded searches, -19.8% vs prior month. Share -0.9 points.

  6. 6.Hunter

    3.3%

    Held 6th. 1.4K estimated branded searches, -19.2% vs prior month. Share -0.7 points.

  7. 7.Columbia

    0.86%

    Held 7th. 350 estimated branded searches, -34% vs prior month. Share -0.4 points.

  8. 8.KEEN

    0.05%

    Held 8th. 20 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Merrell and its closest rivals

Every comparison with Merrell

23 comparisons

How has branded search demand for Merrell changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Merrell in New Zealand rose from 5.4K to 6.6K.
  • Across the 12 months ending September 2026, Merrell’s share of searches among waterproof boots brands in New Zealand increased from 7.9% to 8.6%.
  • Across the 12 months ending September 2026, Merrell’s share of searches among waterproof boots brands in New Zealand peaked at 9.2% in July 2026 and was lowest at 6.7% in May 2026.

How did search popularity change for New Zealand waterproof boots brands in September 2026?

6 changes

  1. In September 2026, Merrell gained share of searches among waterproof boots brands in New Zealand, from 7.1% to 8.6%.

  2. In September 2026, Skechers gained share of searches among waterproof boots brands in New Zealand, from 63.3% to 64.6%.

  3. In September 2026, Blundstone lost share of searches among waterproof boots brands in New Zealand, from 13.3% to 12.3%.

  4. In September 2026, Skellerup lost share of searches among waterproof boots brands in New Zealand, from 5.2% to 4.3%.

  5. In September 2026, Hunter lost share of searches among waterproof boots brands in New Zealand, from 4% to 3.3%.

  6. Estimated monthly branded searches for Salomon in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are Merrell’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Merrell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • merrell
  • merrell boots
  • merrell hiking boots
  • merrell hiking shoes
  • merrell hydro moc
  • merrell moab
  • merrell outlet
  • merrell sandals
  • merrell shoes

Do you work for Merrell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Merrell compete?

Merrell is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boot brands6th of 106.4%Show ranking
Waterproof boots brands3rd of 88.6%Shown above
Men's boot brands4th of 88.7%Show ranking
Hiking footwear brands3rd of 913.1%Show ranking
Walking boot brands2nd of 719.3%Show ranking
Hiking shoe brands2nd of 719.3%Show ranking
Creator with pink hair and a pink jacket

Is Merrell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free