Merrell vs Redback:Which is more popular by branded search in New Zealand?
In August 2026, Merrell had more branded searches than Redback among boot brands in New Zealand. Merrell was estimated to have 11.6K branded searches compared to Redback’s 590, and held a 6.4% Share of Search versus Redback’s 0.33%.
Follow Merrell vs Redback and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Merrell or Redback?
Compare the boot brands New Zealanders buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merrell, Redback. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Dr. Martens | Timberland | R.M.Williams | Blundstone | Merrell | Redback |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 27.7% | 12.6% | 15% | 6.4% | 6.1% | 0.31% |
| Nov 2025 | 35.4% | 24.9% | 11.7% | 16.4% | 5% | 6.3% | 0.23% |
| Dec 2025 | 39.9% | 22.7% | 11.5% | 16.1% | 4.5% | 5.1% | 0.21% |
| Jan 2026 | 35% | 27.4% | 11.6% | 12% | 6.8% | 6.8% | 0.33% |
| Feb 2026 | 35.5% | 25.7% | 10.9% | 13.4% | 7.3% | 6.8% | 0.36% |
| Mar 2026 | 39.4% | 24.8% | 11% | 11.3% | 7.1% | 6.1% | 0.29% |
| Apr 2026 | 44.3% | 21.2% | 10.5% | 10.9% | 6.7% | 6.2% | 0.37% |
| May 2026 | 47% | 19.8% | 10% | 11% | 6.4% | 5.5% | 0.33% |
| Jun 2026 | 42.3% | 21.4% | 10.1% | 11.8% | 7.8% | 6.3% | 0.35% |
| Jul 2026 | 43% | 18.7% | 11.1% | 11.8% | 7.7% | 7.4% | 0.3% |
| Aug 2026 | 40.1% | 19.4% | 13.6% | 12.4% | 7.7% | 6.4% | 0.33% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Merrell and Redback comparison changed over the last 12 months?
3 findings
- Merrell was ahead of Redback in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among boot brands in New Zealand moved from 6.1% to 6.4%, and its estimated monthly branded searches moved from 8.6K to 11.6K.
- Across the 11 months ending August 2026, Redback’s estimated Share of Search among boot brands in New Zealand moved from 0.31% to 0.33%, and its estimated monthly branded searches moved from 440 to 590.
How did search popularity change for New Zealand boot brands in August 2026?
2 changes
In August 2026, Merrell lost estimated Share of Search among boot brands in New Zealand, from 7.4% to 6.4%.
Estimated monthly branded searches for Redback in New Zealand rose 34.1% over 11 measured months, from 440 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Merrell’s and Redback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Merrell
21 branded search terms
- merrell
- merrell agility peak 5
- merrell boots
- merrell com
- merrell hiking boots
- merrell hiking shoes
- merrell hydro moc
- merrell moab
- merrell moab 3 gtx
- merrell moab 3 hiking boots
- merrell moab 3 hiking shoes
- merrell moab 3 mid wp
- merrell moab3
- merrell near me
- merrell nz
- merrell online
- merrell outlet
- merrell sandals
- merrell shoes
- merrell womens hiking boots
- moab 3 merrell
Redback
4 branded search terms
- redback boots
- redback nz
- redback shoes
- redback work boots
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.