Brandwave

How popular isMerrell in search?

In August 2026, there were an estimated 11.6K branded searches for Merrell in New Zealand which is up 34% over the last 11 months. Merrell holds 6.4% estimated Share of Search among New Zealand boot brands and is ranked 6th of 7 competitors for search popularity.

Share of Search, August 2026
  1. UGG40.1%
  2. Dr. Martens19.4%
  3. Timberland13.6%
  4. R.M.Williams12.4%
  5. Blundstone7.7%
  6. Merrell6.4%
  7. Redback0.33%
Merrell website (opens in a new tab)

Follow Merrell and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which boot brands compete with Merrell?

Merrell against boot brands in New Zealand, by month

Share of Search by month for UGG, Dr. Martens, Timberland, R.M.Williams, Blundstone, Merrell. The figures are in the table below the chart.

View monthly share of search table
MonthUGGDr. MartensTimberlandR.M.WilliamsBlundstoneMerrellRedback
Oct 202531.8%27.7%12.6%15%6.4%6.1%0.31%
Nov 202535.4%24.9%11.7%16.4%5%6.3%0.23%
Dec 202539.9%22.7%11.5%16.1%4.5%5.1%0.21%
Jan 202635%27.4%11.6%12%6.8%6.8%0.33%
Feb 202635.5%25.7%10.9%13.4%7.3%6.8%0.36%
Mar 202639.4%24.8%11%11.3%7.1%6.1%0.29%
Apr 202644.3%21.2%10.5%10.9%6.7%6.2%0.37%
May 202647%19.8%10%11%6.4%5.5%0.33%
Jun 202642.3%21.4%10.1%11.8%7.8%6.3%0.35%
Jul 202643%18.7%11.1%11.8%7.7%7.4%0.3%
Aug 202640.1%19.4%13.6%12.4%7.7%6.4%0.33%
Sep 2026———————

  1. 1.UGG

    40.1%

    held 1st · 72.3K estimated branded searches · -11.8% vs prior month · -2.9 points

  2. 2.Dr. Martens

    19.4%

    held 2nd · 35K estimated branded searches · -1.6% vs prior month · +0.8 points

  3. 3.Timberland

    13.6%

    moved from 4th to 3rd · 24.6K estimated branded searches · +16.1% vs prior month · +2.5 points

  4. 4.R.M.Williams

    12.4%

    moved from 3rd to 4th · 22.4K estimated branded searches · 0% vs prior month · +0.7 points

  5. 5.Blundstone

    7.7%

    held 5th · 13.8K estimated branded searches · -6% vs prior month · 0 points

  6. 6.Merrell

    6.4%

    held 6th · 11.6K estimated branded searches · -18.6% vs prior month · -1 points

  7. 7.Redback

    0.33%

    held 7th · 590 estimated branded searches · +3.5% vs prior month · 0 points

Compare search popularity between Merrell and its closest rivals

How has branded search demand for Merrell changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Merrell in New Zealand rose from 8.6K to 11.6K.
  • Across the 11 months ending August 2026, Merrell’s estimated Share of Search among boot brands in New Zealand peaked at 7.4% in July 2026 and was lowest at 5.1% in December 2025.

How did search popularity change for New Zealand boot brands in August 2026?

  1. In August 2026, Timberland overtook R.M.Williams to rank 3rd among boot brands in New Zealand, at 13.6%.

  2. In August 2026, Dr. Martens gained estimated Share of Search among boot brands in New Zealand, from 18.7% to 19.4%.

  3. In August 2026, R.M.Williams gained estimated Share of Search among boot brands in New Zealand, from 11.8% to 12.4%.

  4. In August 2026, UGG lost estimated Share of Search among boot brands in New Zealand, from 43% to 40.1%.

  5. In August 2026, Merrell lost estimated Share of Search among boot brands in New Zealand, from 7.4% to 6.4%.

  6. Estimated monthly branded searches for Blundstone in New Zealand rose 53.9% over 11 measured months, from 9K to 13.8K in August 2026.

How is Merrell measured?

Brandwave collects information about searches that people make online using Merrell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • merrell
  • merrell agility peak 5
  • merrell boots
  • merrell com
  • merrell hiking boots
  • merrell hiking shoes
  • merrell hydro moc
  • merrell moab
  • merrell moab 3 gtx
  • merrell moab 3 hiking boots
  • merrell moab 3 hiking shoes
  • merrell moab 3 mid wp
  • merrell moab3
  • merrell near me
  • merrell nz
  • merrell online
  • merrell outlet
  • merrell sandals
  • merrell shoes
  • merrell womens hiking boots
  • moab 3 merrell

Do you work for Merrell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Merrell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record