Merrell vs R.M.Williams:Which is more popular by branded search in New Zealand?
In August 2026, R.M.Williams had more branded searches than Merrell among boot brands in New Zealand. R.M.Williams was estimated to have 22.4K branded searches compared to Merrell’s 11.6K, and held a 12.4% Share of Search versus Merrell’s 6.4%.
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Which is more popular in search, Merrell or R.M.Williams?
Compare the boot brands New Zealanders buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for R.M.Williams, Merrell. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Dr. Martens | Timberland | R.M.Williams | Blundstone | Merrell | Redback |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 27.7% | 12.6% | 15% | 6.4% | 6.1% | 0.31% |
| Nov 2025 | 35.4% | 24.9% | 11.7% | 16.4% | 5% | 6.3% | 0.23% |
| Dec 2025 | 39.9% | 22.7% | 11.5% | 16.1% | 4.5% | 5.1% | 0.21% |
| Jan 2026 | 35% | 27.4% | 11.6% | 12% | 6.8% | 6.8% | 0.33% |
| Feb 2026 | 35.5% | 25.7% | 10.9% | 13.4% | 7.3% | 6.8% | 0.36% |
| Mar 2026 | 39.4% | 24.8% | 11% | 11.3% | 7.1% | 6.1% | 0.29% |
| Apr 2026 | 44.3% | 21.2% | 10.5% | 10.9% | 6.7% | 6.2% | 0.37% |
| May 2026 | 47% | 19.8% | 10% | 11% | 6.4% | 5.5% | 0.33% |
| Jun 2026 | 42.3% | 21.4% | 10.1% | 11.8% | 7.8% | 6.3% | 0.35% |
| Jul 2026 | 43% | 18.7% | 11.1% | 11.8% | 7.7% | 7.4% | 0.3% |
| Aug 2026 | 40.1% | 19.4% | 13.6% | 12.4% | 7.7% | 6.4% | 0.33% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Merrell and R.M.Williams comparison changed over the last 12 months?
3 findings
- R.M.Williams was ahead of Merrell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among boot brands in New Zealand moved from 6.1% to 6.4%, and its estimated monthly branded searches moved from 8.6K to 11.6K.
- Across the 11 months ending August 2026, R.M.Williams’ estimated Share of Search among boot brands in New Zealand moved from 15% to 12.4%, and its estimated monthly branded searches moved from 21.2K to 22.4K.
How did search popularity change for New Zealand boot brands in August 2026?
3 changes
In August 2026, Timberland overtook R.M.Williams to rank 3rd among boot brands in New Zealand, at 13.6%.
In August 2026, R.M.Williams gained estimated Share of Search among boot brands in New Zealand, from 11.8% to 12.4%.
In August 2026, Merrell lost estimated Share of Search among boot brands in New Zealand, from 7.4% to 6.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Merrell’s and R.M.Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Merrell
21 branded search terms
- merrell
- merrell agility peak 5
- merrell boots
- merrell com
- merrell hiking boots
- merrell hiking shoes
- merrell hydro moc
- merrell moab
- merrell moab 3 gtx
- merrell moab 3 hiking boots
- merrell moab 3 hiking shoes
- merrell moab 3 mid wp
- merrell moab3
- merrell near me
- merrell nz
- merrell online
- merrell outlet
- merrell sandals
- merrell shoes
- merrell womens hiking boots
- moab 3 merrell
R.M.Williams
26 branded search terms
- r m williams
- r m williams boots
- r m williams near me
- r m williams online
- r m williams shoes
- rm williams
- rm williams boots
- rm williams cambridge
- rm williams chelsea boots
- rm williams comfort craftsman
- rm williams jersey
- rm williams ladies
- rm williams ladies boots
- rm williams mens boots
- rm williams near me
- rm williams outlet
- rm williams sale
- rm williams shoes
- rm williams shop
- rm williams sylvia park
- rmwilliams
- rmwilliams boots
- rmwilliams com
- rmwilliams nz
- rmwilliams shoes
- womens rm williams boots
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.