Dr. Martens vs Merrell:Which is more popular by branded search in New Zealand?
In August 2026, Dr. Martens had more branded searches than Merrell among boot brands in New Zealand. Dr. Martens was estimated to have 35K branded searches compared to Merrell’s 11.6K, and held a 19.4% Share of Search versus Merrell’s 6.4%.
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Which is more popular in search, Dr. Martens or Merrell?
Compare the boot brands New Zealanders buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dr. Martens, Merrell. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Dr. Martens | Timberland | R.M.Williams | Blundstone | Merrell | Redback |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 27.7% | 12.6% | 15% | 6.4% | 6.1% | 0.31% |
| Nov 2025 | 35.4% | 24.9% | 11.7% | 16.4% | 5% | 6.3% | 0.23% |
| Dec 2025 | 39.9% | 22.7% | 11.5% | 16.1% | 4.5% | 5.1% | 0.21% |
| Jan 2026 | 35% | 27.4% | 11.6% | 12% | 6.8% | 6.8% | 0.33% |
| Feb 2026 | 35.5% | 25.7% | 10.9% | 13.4% | 7.3% | 6.8% | 0.36% |
| Mar 2026 | 39.4% | 24.8% | 11% | 11.3% | 7.1% | 6.1% | 0.29% |
| Apr 2026 | 44.3% | 21.2% | 10.5% | 10.9% | 6.7% | 6.2% | 0.37% |
| May 2026 | 47% | 19.8% | 10% | 11% | 6.4% | 5.5% | 0.33% |
| Jun 2026 | 42.3% | 21.4% | 10.1% | 11.8% | 7.8% | 6.3% | 0.35% |
| Jul 2026 | 43% | 18.7% | 11.1% | 11.8% | 7.7% | 7.4% | 0.3% |
| Aug 2026 | 40.1% | 19.4% | 13.6% | 12.4% | 7.7% | 6.4% | 0.33% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Dr. Martens and Merrell comparison changed over the last 12 months?
3 findings
- Dr. Martens was ahead of Merrell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boot brands in New Zealand moved from 27.7% to 19.4%, and its estimated monthly branded searches moved from 39K to 35K.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among boot brands in New Zealand moved from 6.1% to 6.4%, and its estimated monthly branded searches moved from 8.6K to 11.6K.
How did search popularity change for New Zealand boot brands in August 2026?
2 changes
In August 2026, Dr. Martens gained estimated Share of Search among boot brands in New Zealand, from 18.7% to 19.4%.
In August 2026, Merrell lost estimated Share of Search among boot brands in New Zealand, from 7.4% to 6.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Dr. Martens’ and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Martens
21 branded search terms
- brown doc martens
- brown mary jane doc martens
- doc martens
- doc martens boots
- dr martens
- dr martens 1460
- dr martens 1461
- dr martens airwair sandals
- dr martens boots
- dr martens loafers
- dr martens mary jane shoes
- dr martens mary janes
- dr martens mules
- dr martens near me
- dr martens new zealand
- dr martens nz
- dr martens online
- dr martens shoes
- drmartens com
- drmartens nz
- drmartens shoes
Merrell
21 branded search terms
- merrell
- merrell agility peak 5
- merrell boots
- merrell com
- merrell hiking boots
- merrell hiking shoes
- merrell hydro moc
- merrell moab
- merrell moab 3 gtx
- merrell moab 3 hiking boots
- merrell moab 3 hiking shoes
- merrell moab 3 mid wp
- merrell moab3
- merrell near me
- merrell nz
- merrell online
- merrell outlet
- merrell sandals
- merrell shoes
- merrell womens hiking boots
- moab 3 merrell
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.