How popular isHunter?
In September 2026, people searched for Hunter by name about 1,970 times in New Zealand, a 69.8% increase from the previous year. These searches made up 3.3% of all New Zealand waterproof boots brand searches, placing Hunter sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about waterproof boots brands, Hunter did not appear in any of the answers.
Hunter is the sixth most searched of 8 competitors and not listed in any AI answer.
SkechersShare of searches 64.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BlundstoneShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
MerrellShare of searches 8.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SalomonShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
HunterShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top waterproof boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hunter did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Salomon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skellerup2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproof boots brands
5 answers
Asked ChatGPT
“Which waterproof boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best waterproof boot brands in New Zealand?”
Asked ChatGPT
“What's the best waterproof boot brand in New Zealand for wet weather walking?”
Searched Google, AI Overview
“waterproof boots nz”
Searched Google, AI Overview
“women's waterproof boots”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which waterproof boots brands compete with Hunter?
Share of searches by month for Skechers, Blundstone, Merrell, Salomon, Skellerup, Hunter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skechers | Blundstone | Merrell | Salomon | Skellerup | Hunter | Columbia | KEEN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 10.2% | 7.9% | 5% | 4.4% | 2.2% | 0.85% | 0.11% |
| Nov 2025 | 74.1% | 7.8% | 7.8% | 5.7% | 2.3% | 1.6% | 0.55% | 0.14% |
| Dec 2025 | 72.6% | 8.3% | 7.7% | 5.4% | 2.6% | 2.4% | 0.97% | 0.09% |
| Jan 2026 | 67.8% | 10.1% | 8.9% | 6.2% | 3% | 2.8% | 1.1% | 0.08% |
| Feb 2026 | 65.2% | 11.8% | 8.9% | 5.8% | 4.7% | 2.5% | 1.1% | 0.09% |
| Mar 2026 | 68% | 12.6% | 7.5% | 5% | 3.4% | 2.6% | 0.97% | 0.08% |
| Apr 2026 | 63.8% | 12.1% | 8.6% | 5.8% | 4.3% | 4.1% | 1.2% | 0.12% |
| May 2026 | 65.7% | 12.1% | 6.7% | 5.9% | 5.4% | 2.7% | 1.3% | 0.07% |
| Jun 2026 | 63.6% | 12.1% | 6.8% | 7% | 5.7% | 3.4% | 1.3% | 0.1% |
| Jul 2026 | 59.2% | 14.1% | 9.2% | 6.3% | 6.1% | 3.6% | 1.3% | 0.13% |
| Aug 2026 | 63.3% | 13.3% | 7.1% | 5.7% | 5.2% | 4% | 1.3% | 0.1% |
| Sep 2026 | 64.6% | 12.3% | 8.6% | 5.9% | 4.3% | 3.3% | 0.86% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.6% | 26.2K | -1.4% | +1.3 points | |
| 2, held 2nd | 12.3% | 5K | -10.4% | -1 points | |
| 3, held 3rd | 8.6% | 3.5K | +16.8% | +1.5 points | |
| 4, held 4th | 5.9% | 2.4K | 0% | +0.2 points | |
| 5, held 5th | 4.3% | 1.7K | -19.8% | -0.9 points | |
| 6, held 6th | 3.3% | 1.4K | -19.2% | -0.7 points | |
| 7, held 7th | 0.86% | 350 | -34% | -0.4 points | |
| 8, held 8th | 0.05% | 20 | -50% | 0 points |
1.
Skechers64.6%
Held 1st. 26.2K estimated branded searches, -1.4% vs prior month. Share +1.3 points.
12.3%
Held 2nd. 5K estimated branded searches, -10.4% vs prior month. Share -1 points.
3.
Merrell8.6%
Held 3rd. 3.5K estimated branded searches, +16.8% vs prior month. Share +1.5 points.
4.
Salomon5.9%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.3%
Held 5th. 1.7K estimated branded searches, -19.8% vs prior month. Share -0.9 points.
6.
Hunter3.3%
Held 6th. 1.4K estimated branded searches, -19.2% vs prior month. Share -0.7 points.
7.
Columbia0.86%
Held 7th. 350 estimated branded searches, -34% vs prior month. Share -0.4 points.
8.
KEEN0.05%
Held 8th. 20 estimated branded searches, -50% vs prior month. Share 0 points.
Compare popularity between Hunter and its closest rivals
Every comparison with Hunter
10 comparisons
How has branded search demand for Hunter changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hunter in New Zealand rose from 1.2K to 2K.
- Across the 12 months ending September 2026, Hunter’s share of searches among waterproof boots brands in New Zealand increased from 2.2% to 3.3%.
- Across the 12 months ending September 2026, Hunter’s share of searches among waterproof boots brands in New Zealand peaked at 4.1% in April 2026 and was lowest at 1.6% in November 2025.
How did search popularity change for New Zealand waterproof boots brands in September 2026?
6 changes
In September 2026, Merrell gained share of searches among waterproof boots brands in New Zealand, from 7.1% to 8.6%.
In September 2026, Skechers gained share of searches among waterproof boots brands in New Zealand, from 63.3% to 64.6%.
In September 2026, Blundstone lost share of searches among waterproof boots brands in New Zealand, from 13.3% to 12.3%.
In September 2026, Skellerup lost share of searches among waterproof boots brands in New Zealand, from 5.2% to 4.3%.
In September 2026, Hunter lost share of searches among waterproof boots brands in New Zealand, from 4% to 3.3%.
Estimated monthly branded searches for Salomon in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are Hunter’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hunter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hunter boots
- hunter gumboots
- hunter io
- hunter rubber boots
- hunter wellies
Do you work for Hunter? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hunter compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Waterproof boots brands | 6th of 8 | 3.3% | Shown above |
| Gumboot brands | 3rd of 6 | 9.4% | Show ranking |
Is Hunter your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.