Gumboot brands in New Zealand:Which brands are most popular in search?
In August 2026, Skellerup was the most searched among gumboot brands in New Zealand, with an estimated 8.6K branded searches and 68.5% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the gumboot and rubber boot brands New Zealanders wear on farm and in town. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skellerup, Hunter, Muck Boot. The figures are in the table below the chart.
View monthly share of search table
| Month | Skellerup | Hunter | Muck Boot | Bogs |
|---|---|---|---|---|
| Oct 2025 | 75.7% | 14.8% | 8% | 1.5% |
| Nov 2025 | 73.6% | 17.5% | 7.6% | 1.3% |
| Dec 2025 | 69.2% | 22.9% | 6.9% | 0.96% |
| Jan 2026 | 66.4% | 23.2% | 8.7% | 1.8% |
| Feb 2026 | 68.8% | 20.2% | 9.4% | 1.7% |
| Mar 2026 | 65.5% | 20.6% | 9.9% | 4% |
| Apr 2026 | 65.6% | 22.7% | 9.6% | 2.2% |
| May 2026 | 71.5% | 16.8% | 9.9% | 1.8% |
| Jun 2026 | 68.5% | 20.2% | 9.6% | 1.6% |
| Jul 2026 | 69.2% | 20.2% | 9.3% | 1.3% |
| Aug 2026 | 68.5% | 23.5% | 6.7% | 1.3% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.5% | 8.6K | -6.7% | -0.7 points | |
| 2, held 2nd | 23.5% | 3K | +9.2% | +3.2 points | |
| 3, held 3rd | 6.7% | 850 | -32% | -2.6 points | |
| 4, held 4th | 1.3% | 170 | 0% | +0.1 points |
68.5%
held 1st · 8.6K estimated branded searches · -6.7% vs prior month · -0.7 points
2.
Hunter23.5%
held 2nd · 3K estimated branded searches · +9.2% vs prior month · +3.2 points
6.7%
held 3rd · 850 estimated branded searches · -32% vs prior month · -2.6 points
4.
Bogs1.3%
held 4th · 170 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among gumboot brands in New Zealand?
4 brands
In August 2026, Skellerup was the most searched among gumboot brands in New Zealand, with an estimated 8.6K branded searches and 68.5% estimated Share of Search within this set. Hunter is in 2nd place, 45 percentage points behind at 23.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Skellerup | 75.7% → 68.5% | 75.7%Oct 2025 | 65.5%Mar 2026 | 1st |
| Hunter | 14.8% → 23.5% | 23.5%Aug 2026 | 14.8%Oct 2025 | 2nd |
 Muck Boot | 8% → 6.7% | 9.9%Mar 2026 | 6.7%Aug 2026 | 3rd |
| Bogs | 1.5% → 1.3% | 4%Mar 2026 | 0.96%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Skellerup’s estimated Share of Search among gumboot brands in New Zealand decreased from 75.7% to 68.5%.
- Across the 11 months ending August 2026, Hunter’s estimated Share of Search among gumboot brands in New Zealand increased from 14.8% to 23.5%.
- Across the 11 months ending August 2026, Muck Boot’s estimated Share of Search among gumboot brands in New Zealand decreased from 8% to 6.7%.
- Across the 11 months ending August 2026, Skellerup’s estimated Share of Search among gumboot brands in New Zealand peaked at 75.7% in October 2025 and was lowest at 65.5% in March 2026.
- Across the 11 months ending August 2026, Muck Boot’s estimated Share of Search among gumboot brands in New Zealand peaked at 9.9% in March 2026 and was lowest at 6.7% in August 2026.
- Across the 11 months ending August 2026, Bogs’ estimated Share of Search among gumboot brands in New Zealand peaked at 4% in March 2026 and was lowest at 0.96% in December 2025.
- Across the 11 months ending August 2026, Bogs held steady: its estimated Share of Search among gumboot brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand gumboot brands in August 2026?
4 changes
In August 2026, Hunter gained estimated Share of Search among gumboot brands in New Zealand, from 20.2% to 23.5%.
In August 2026, Muck Boot lost estimated Share of Search among gumboot brands in New Zealand, from 9.3% to 6.7%.
In August 2026, Skellerup lost estimated Share of Search among gumboot brands in New Zealand, from 69.2% to 68.5%.
Estimated monthly branded searches for Bogs in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
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