Brandwave

How popular isHunter in search?

In August 2026, there were an estimated 3K branded searches for Hunter in New Zealand which is up 133.1% over the last 11 months. Hunter holds 75.5% estimated Share of Search among New Zealand B2B contact data providers and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Hunter75.5%
  2. ZoomInfo10.5%
  3. Lusha10.2%
  4. Apollo.io2.8%
  5. Cognism1%
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Which B2B contact data providers compete with Hunter?

Hunter against B2B contact data providers in New Zealand, by month

Share of Search by month for Hunter, ZoomInfo, Lusha, Apollo.io. The figures are in the table below the chart.

View monthly share of search table
MonthHunterZoomInfoLushaApollo.ioCognism
Oct 202551.2%19.8%20.2%6%2.8%
Nov 202546.9%15.6%23.4%12.5%1.6%
Dec 202563.9%10.7%13.7%10.7%1%
Jan 202655.9%14.9%18.2%9.7%1.2%
Feb 202653.3%15%22.3%8%1.5%
Mar 202652.9%15.2%22.5%8.2%1.2%
Apr 202669.1%12.6%12.3%5.3%0.75%
May 202663.9%15.1%14.8%5.4%0.9%
Jun 202674.8%9.6%11.5%3.3%0.71%
Jul 202673.4%10.8%10.8%4.1%0.81%
Aug 202675.5%10.5%10.2%2.8%1%
Sep 2026—————

  1. 1.Hunter

    75.5%

    held 1st · 3K estimated branded searches · +9.2% vs prior month · +2.1 points

  2. 2.ZoomInfo

    10.5%

    moved from 3rd to 2nd · 410 estimated branded searches · +2.5% vs prior month · -0.4 points

  3. 3.Lusha

    10.2%

    moved from 2nd to 3rd · 400 estimated branded searches · 0% vs prior month · -0.6 points

  4. 4.Apollo.io

    2.8%

    held 4th · 110 estimated branded searches · -26.7% vs prior month · -1.3 points

  5. 5.Cognism

    1%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · +0.2 points

Compare search popularity between Hunter and its closest rivals

How has branded search demand for Hunter changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hunter in New Zealand rose from 1.3K to 3K.
  • Across the 11 months ending August 2026, Hunter’s estimated Share of Search among B2B contact data providers in New Zealand increased from 51.2% to 75.5%.
  • Across the 11 months ending August 2026, Hunter’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 75.5% in August 2026 and was lowest at 46.9% in November 2025.

How did search popularity change for New Zealand B2B contact data providers in August 2026?

  1. In August 2026, Hunter gained estimated Share of Search among B2B contact data providers in New Zealand, from 73.4% to 75.5%.

  2. In August 2026, Apollo.io lost estimated Share of Search among B2B contact data providers in New Zealand, from 4.1% to 2.8%.

  3. In August 2026, Lusha lost estimated Share of Search among B2B contact data providers in New Zealand, from 10.8% to 10.2%.

  4. In August 2026, ZoomInfo rose from 3rd to 2nd among B2B contact data providers in New Zealand.

  5. Estimated monthly branded searches for Cognism in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

Which gumboot brands compete with Hunter?

Hunter against gumboot brands in New Zealand, by month

Share of Search by month for Skellerup, Hunter, Muck Boot. The figures are in the table below the chart.

View monthly share of search table
MonthSkellerupHunterMuck BootBogs
Oct 202575.7%14.8%8%1.5%
Nov 202573.6%17.5%7.6%1.3%
Dec 202569.2%22.9%6.9%0.96%
Jan 202666.4%23.2%8.7%1.8%
Feb 202668.8%20.2%9.4%1.7%
Mar 202665.5%20.6%9.9%4%
Apr 202665.6%22.7%9.6%2.2%
May 202671.5%16.8%9.9%1.8%
Jun 202668.5%20.2%9.6%1.6%
Jul 202669.2%20.2%9.3%1.3%
Aug 202668.5%23.5%6.7%1.3%
Sep 2026————

  1. 1.Skellerup

    68.5%

    held 1st · 8.6K estimated branded searches · -6.7% vs prior month · -0.7 points

  2. 2.Hunter

    23.5%

    held 2nd · 3K estimated branded searches · +9.2% vs prior month · +3.2 points

  3. 3.Muck Boot

    6.7%

    held 3rd · 850 estimated branded searches · -32% vs prior month · -2.6 points

  4. 4.Bogs

    1.3%

    held 4th · 170 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Hunter and its closest rivals

How has branded search demand for Hunter changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Hunter’s estimated Share of Search among gumboot brands in New Zealand increased from 14.8% to 23.5%.

How did search popularity change for New Zealand gumboot brands in August 2026?

  1. In August 2026, Hunter gained estimated Share of Search among gumboot brands in New Zealand, from 20.2% to 23.5%.

  2. In August 2026, Muck Boot lost estimated Share of Search among gumboot brands in New Zealand, from 9.3% to 6.7%.

  3. In August 2026, Skellerup lost estimated Share of Search among gumboot brands in New Zealand, from 69.2% to 68.5%.

  4. Estimated monthly branded searches for Bogs in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

How is Hunter measured?

Brandwave collects information about searches that people make online using Hunter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • hunter boots
  • hunter boots original tall
  • hunter boots rain boots
  • hunter boots usa
  • hunter boots women
  • hunter email finder
  • hunter gumboots
  • hunter io
  • hunter rubber boots
  • hunter wellies

Do you work for Hunter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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