Hunter vs Lusha:Which is more popular by branded search in New Zealand?
In August 2026, Hunter had more branded searches than Lusha among B2B contact data providers in New Zealand. Hunter was estimated to have 3K branded searches compared to Lusha’s 400, and held a 75.5% Share of Search versus Lusha’s 10.2%.
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Which is more popular in search, Hunter or Lusha?
Compare the B2B contact and company data providers New Zealand sales and marketing teams build lists with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hunter, Lusha. The figures are in the table below the chart.
View monthly share of search table
| Month | Hunter | ZoomInfo | Lusha | Apollo.io | Cognism |
|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 19.8% | 20.2% | 6% | 2.8% |
| Nov 2025 | 46.9% | 15.6% | 23.4% | 12.5% | 1.6% |
| Dec 2025 | 63.9% | 10.7% | 13.7% | 10.7% | 1% |
| Jan 2026 | 55.9% | 14.9% | 18.2% | 9.7% | 1.2% |
| Feb 2026 | 53.3% | 15% | 22.3% | 8% | 1.5% |
| Mar 2026 | 52.9% | 15.2% | 22.5% | 8.2% | 1.2% |
| Apr 2026 | 69.1% | 12.6% | 12.3% | 5.3% | 0.75% |
| May 2026 | 63.9% | 15.1% | 14.8% | 5.4% | 0.9% |
| Jun 2026 | 74.8% | 9.6% | 11.5% | 3.3% | 0.71% |
| Jul 2026 | 73.4% | 10.8% | 10.8% | 4.1% | 0.81% |
| Aug 2026 | 75.5% | 10.5% | 10.2% | 2.8% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Hunter and Lusha comparison changed over the last 12 months?
3 findings
- Hunter was ahead of Lusha in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hunter’s estimated Share of Search among B2B contact data providers in New Zealand moved from 51.2% to 75.5%, and its estimated monthly branded searches moved from 1.3K to 3K.
- Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B contact data providers in New Zealand moved from 20.2% to 10.2%, and its estimated monthly branded searches moved from 500 to 400.
How did search popularity change for New Zealand B2B contact data providers in August 2026?
2 changes
In August 2026, Hunter gained estimated Share of Search among B2B contact data providers in New Zealand, from 73.4% to 75.5%.
In August 2026, Lusha lost estimated Share of Search among B2B contact data providers in New Zealand, from 10.8% to 10.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Hunter’s and Lusha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.