Brandwave

B2B contact data providers in New Zealand:Which brands are most popular in search?

In August 2026, Hunter was the most searched among B2B contact data providers in New Zealand, with an estimated 3K branded searches and 75.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Hunter75.5%
  2. ZoomInfo10.5%
  3. Lusha10.2%
  4. Apollo.io2.8%
  5. Cognism1%

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Share of SearchLeaderboard

Compare the B2B contact and company data providers New Zealand sales and marketing teams build lists with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among B2B contact data providers in New Zealand, by month

Share of Search by month for Hunter, ZoomInfo, Lusha, Apollo.io. The figures are in the table below the chart.

View monthly share of search table
MonthHunterZoomInfoLushaApollo.ioCognism
Oct 202551.2%19.8%20.2%6%2.8%
Nov 202546.9%15.6%23.4%12.5%1.6%
Dec 202563.9%10.7%13.7%10.7%1%
Jan 202655.9%14.9%18.2%9.7%1.2%
Feb 202653.3%15%22.3%8%1.5%
Mar 202652.9%15.2%22.5%8.2%1.2%
Apr 202669.1%12.6%12.3%5.3%0.75%
May 202663.9%15.1%14.8%5.4%0.9%
Jun 202674.8%9.6%11.5%3.3%0.71%
Jul 202673.4%10.8%10.8%4.1%0.81%
Aug 202675.5%10.5%10.2%2.8%1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Hunter

    75.5%

    held 1st · 3K estimated branded searches · +9.2% vs prior month · +2.1 points

  2. 2.ZoomInfo

    10.5%

    moved from 3rd to 2nd · 410 estimated branded searches · +2.5% vs prior month · -0.4 points

  3. 3.Lusha

    10.2%

    moved from 2nd to 3rd · 400 estimated branded searches · 0% vs prior month · -0.6 points

  4. 4.Apollo.io

    2.8%

    held 4th · 110 estimated branded searches · -26.7% vs prior month · -1.3 points

  5. 5.Cognism

    1%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among B2B contact data providers in New Zealand?

In August 2026, Hunter was the most searched among B2B contact data providers in New Zealand, with an estimated 3K branded searches and 75.5% estimated Share of Search within this set. ZoomInfo is in 2nd place, 65.1 percentage points behind at 10.5% Share of Search.

New Zealand B2B contact data providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hunter51.2% → 75.5%75.5%Aug 202646.9%Nov 20251st
ZoomInfo19.8% → 10.5%19.8%Oct 20259.6%Jun 20263rd → 2nd
Lusha20.2% → 10.2%23.4%Nov 202510.2%Aug 20262nd → 3rd
Apollo.io6% → 2.8%12.5%Nov 20252.8%Aug 20264th
Cognism2.8% → 1%2.8%Oct 20250.71%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hunter’s estimated Share of Search among B2B contact data providers in New Zealand increased from 51.2% to 75.5%.
  • Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers in New Zealand decreased from 19.8% to 10.5%.
  • Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B contact data providers in New Zealand decreased from 20.2% to 10.2%.
  • Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B contact data providers in New Zealand decreased from 6% to 2.8%.
  • Across the 11 months ending August 2026, Cognism’s estimated Share of Search among B2B contact data providers in New Zealand decreased from 2.8% to 1%.
  • Across the 11 months ending August 2026, Hunter’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 75.5% in August 2026 and was lowest at 46.9% in November 2025.
  • Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 19.8% in October 2025 and was lowest at 9.6% in June 2026.
  • Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 23.4% in November 2025 and was lowest at 10.2% in August 2026.
  • Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 12.5% in November 2025 and was lowest at 2.8% in August 2026.
  • Across the 11 months ending August 2026, Cognism’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 2.8% in October 2025 and was lowest at 0.71% in June 2026.
  • Across the 11 months ending August 2026, ZoomInfo rose from 3rd to 2nd among B2B contact data providers in New Zealand.
  • Across the 11 months ending August 2026, Lusha fell from 2nd to 3rd among B2B contact data providers in New Zealand.

How did search popularity change for New Zealand B2B contact data providers in August 2026?

  1. In August 2026, Hunter gained estimated Share of Search among B2B contact data providers in New Zealand, from 73.4% to 75.5%.

  2. In August 2026, Apollo.io lost estimated Share of Search among B2B contact data providers in New Zealand, from 4.1% to 2.8%.

  3. In August 2026, Lusha lost estimated Share of Search among B2B contact data providers in New Zealand, from 10.8% to 10.2%.

  4. In August 2026, ZoomInfo rose from 3rd to 2nd among B2B contact data providers in New Zealand.

  5. Estimated monthly branded searches for Cognism in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

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