Brandwave

How popular isApollo.io in search?

In August 2026, there were an estimated 110 branded searches for Apollo.io in New Zealand which is down 26.7% over the last 11 months. Apollo.io holds 2.8% estimated Share of Search among New Zealand B2B contact data providers and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Hunter75.5%
  2. ZoomInfo10.5%
  3. Lusha10.2%
  4. Apollo.io2.8%
  5. Cognism1%
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Which B2B contact data providers compete with Apollo.io?

Apollo.io against B2B contact data providers in New Zealand, by month

Share of Search by month for Hunter, ZoomInfo, Lusha, Apollo.io. The figures are in the table below the chart.

View monthly share of search table
MonthHunterZoomInfoLushaApollo.ioCognism
Oct 202551.2%19.8%20.2%6%2.8%
Nov 202546.9%15.6%23.4%12.5%1.6%
Dec 202563.9%10.7%13.7%10.7%1%
Jan 202655.9%14.9%18.2%9.7%1.2%
Feb 202653.3%15%22.3%8%1.5%
Mar 202652.9%15.2%22.5%8.2%1.2%
Apr 202669.1%12.6%12.3%5.3%0.75%
May 202663.9%15.1%14.8%5.4%0.9%
Jun 202674.8%9.6%11.5%3.3%0.71%
Jul 202673.4%10.8%10.8%4.1%0.81%
Aug 202675.5%10.5%10.2%2.8%1%
Sep 2026—————

  1. 1.Hunter

    75.5%

    held 1st · 3K estimated branded searches · +9.2% vs prior month · +2.1 points

  2. 2.ZoomInfo

    10.5%

    moved from 3rd to 2nd · 410 estimated branded searches · +2.5% vs prior month · -0.4 points

  3. 3.Lusha

    10.2%

    moved from 2nd to 3rd · 400 estimated branded searches · 0% vs prior month · -0.6 points

  4. 4.Apollo.io

    2.8%

    held 4th · 110 estimated branded searches · -26.7% vs prior month · -1.3 points

  5. 5.Cognism

    1%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · +0.2 points

Compare search popularity between Apollo.io and its closest rivals

How has branded search demand for Apollo.io changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apollo.io in New Zealand fell from 150 to 110.
  • Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B contact data providers in New Zealand decreased from 6% to 2.8%.
  • Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 12.5% in November 2025 and was lowest at 2.8% in August 2026.

How did search popularity change for New Zealand B2B contact data providers in August 2026?

  1. In August 2026, Hunter gained estimated Share of Search among B2B contact data providers in New Zealand, from 73.4% to 75.5%.

  2. In August 2026, Apollo.io lost estimated Share of Search among B2B contact data providers in New Zealand, from 4.1% to 2.8%.

  3. In August 2026, Lusha lost estimated Share of Search among B2B contact data providers in New Zealand, from 10.8% to 10.2%.

  4. In August 2026, ZoomInfo rose from 3rd to 2nd among B2B contact data providers in New Zealand.

  5. Estimated monthly branded searches for Cognism in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

How is Apollo.io measured?

Brandwave collects information about searches that people make online using Apollo.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • apollo io
  • apollo io email finder
  • apolloio

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How the Brand Demand Index is measured

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