How popular isZoomInfo in search?
In August 2026, there were an estimated 410 branded searches for ZoomInfo in New Zealand which is down 16.3% over the last 11 months. ZoomInfo holds 10.5% estimated Share of Search among New Zealand B2B contact data providers and is ranked 2nd of 5 competitors for search popularity.
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Which B2B contact data providers compete with ZoomInfo?
Share of Search by month for Hunter, ZoomInfo, Lusha, Apollo.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Hunter | ZoomInfo | Lusha | Apollo.io | Cognism |
|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 19.8% | 20.2% | 6% | 2.8% |
| Nov 2025 | 46.9% | 15.6% | 23.4% | 12.5% | 1.6% |
| Dec 2025 | 63.9% | 10.7% | 13.7% | 10.7% | 1% |
| Jan 2026 | 55.9% | 14.9% | 18.2% | 9.7% | 1.2% |
| Feb 2026 | 53.3% | 15% | 22.3% | 8% | 1.5% |
| Mar 2026 | 52.9% | 15.2% | 22.5% | 8.2% | 1.2% |
| Apr 2026 | 69.1% | 12.6% | 12.3% | 5.3% | 0.75% |
| May 2026 | 63.9% | 15.1% | 14.8% | 5.4% | 0.9% |
| Jun 2026 | 74.8% | 9.6% | 11.5% | 3.3% | 0.71% |
| Jul 2026 | 73.4% | 10.8% | 10.8% | 4.1% | 0.81% |
| Aug 2026 | 75.5% | 10.5% | 10.2% | 2.8% | 1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.5% | 3K | +9.2% | +2.1 points | |
| 2, moved from 3rd to 2nd | 10.5% | 410 | +2.5% | -0.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.2% | 400 | 0% | -0.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 2.8% | 110 | -26.7% | -1.3 points | |
| 5, held 5th | 1% | 40 | +33.3% | +0.2 points |
1.
Hunter75.5%
held 1st · 3K estimated branded searches · +9.2% vs prior month · +2.1 points
2.
ZoomInfo10.5%
moved from 3rd to 2nd · 410 estimated branded searches · +2.5% vs prior month · -0.4 points
3.
Lusha10.2%
moved from 2nd to 3rd · 400 estimated branded searches · 0% vs prior month · -0.6 points
2.8%
held 4th · 110 estimated branded searches · -26.7% vs prior month · -1.3 points
5.
Cognism1%
held 5th · 40 estimated branded searches · +33.3% vs prior month · +0.2 points
Compare search popularity between ZoomInfo and its closest rivals
How has branded search demand for ZoomInfo changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ZoomInfo in New Zealand fell from 490 to 410.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers in New Zealand decreased from 19.8% to 10.5%.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 19.8% in October 2025 and was lowest at 9.6% in June 2026.
- Across the 11 months ending August 2026, ZoomInfo rose from 3rd to 2nd among B2B contact data providers in New Zealand.
How did search popularity change for New Zealand B2B contact data providers in August 2026?
5 changes
In August 2026, Hunter gained estimated Share of Search among B2B contact data providers in New Zealand, from 73.4% to 75.5%.
In August 2026, Apollo.io lost estimated Share of Search among B2B contact data providers in New Zealand, from 4.1% to 2.8%.
In August 2026, Lusha lost estimated Share of Search among B2B contact data providers in New Zealand, from 10.8% to 10.2%.
In August 2026, ZoomInfo rose from 3rd to 2nd among B2B contact data providers in New Zealand.
Estimated monthly branded searches for Cognism in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.
How is ZoomInfo measured?
Brandwave collects information about searches that people make online using ZoomInfo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- zoominfo
- zoominfo b2b data
- zoominfo com
- zoominfo email finder
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Is ZoomInfo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.