Cognism vs ZoomInfo:Which is more popular by branded search in New Zealand?
In August 2026, ZoomInfo had more branded searches than Cognism among B2B contact data providers in New Zealand. ZoomInfo was estimated to have 410 branded searches compared to Cognism’s 40, and held a 10.5% Share of Search versus Cognism’s 1%.
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Which is more popular in search, Cognism or ZoomInfo?
Compare the B2B contact and company data providers New Zealand sales and marketing teams build lists with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZoomInfo, Cognism. The figures are in the table below the chart.
View monthly share of search table
| Month | Hunter | ZoomInfo | Lusha | Apollo.io | Cognism |
|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 19.8% | 20.2% | 6% | 2.8% |
| Nov 2025 | 46.9% | 15.6% | 23.4% | 12.5% | 1.6% |
| Dec 2025 | 63.9% | 10.7% | 13.7% | 10.7% | 1% |
| Jan 2026 | 55.9% | 14.9% | 18.2% | 9.7% | 1.2% |
| Feb 2026 | 53.3% | 15% | 22.3% | 8% | 1.5% |
| Mar 2026 | 52.9% | 15.2% | 22.5% | 8.2% | 1.2% |
| Apr 2026 | 69.1% | 12.6% | 12.3% | 5.3% | 0.75% |
| May 2026 | 63.9% | 15.1% | 14.8% | 5.4% | 0.9% |
| Jun 2026 | 74.8% | 9.6% | 11.5% | 3.3% | 0.71% |
| Jul 2026 | 73.4% | 10.8% | 10.8% | 4.1% | 0.81% |
| Aug 2026 | 75.5% | 10.5% | 10.2% | 2.8% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Cognism and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of Cognism in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cognism’s estimated Share of Search among B2B contact data providers in New Zealand moved from 2.8% to 1%, and its estimated monthly branded searches moved from 70 to 40.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers in New Zealand moved from 19.8% to 10.5%, and its estimated monthly branded searches moved from 490 to 410.
How did search popularity change for New Zealand B2B contact data providers in August 2026?
2 changes
In August 2026, ZoomInfo rose from 3rd to 2nd among B2B contact data providers in New Zealand.
Estimated monthly branded searches for Cognism in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cognism’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.