Bogs vs Hunter:Which is more popular by branded search in New Zealand?
In August 2026, Hunter had more branded searches than Bogs among gumboot brands in New Zealand. Hunter was estimated to have 3K branded searches compared to Bogs’ 170, and held a 23.5% Share of Search versus Bogs’ 1.3%.
Follow Bogs vs Hunter and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bogs or Hunter?
Compare the gumboot and rubber boot brands New Zealanders wear on farm and in town. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hunter, Bogs. The figures are in the table below the chart.
View monthly share of search table
| Month | Skellerup | Hunter | Muck Boot | Bogs |
|---|---|---|---|---|
| Oct 2025 | 75.7% | 14.8% | 8% | 1.5% |
| Nov 2025 | 73.6% | 17.5% | 7.6% | 1.3% |
| Dec 2025 | 69.2% | 22.9% | 6.9% | 0.96% |
| Jan 2026 | 66.4% | 23.2% | 8.7% | 1.8% |
| Feb 2026 | 68.8% | 20.2% | 9.4% | 1.7% |
| Mar 2026 | 65.5% | 20.6% | 9.9% | 4% |
| Apr 2026 | 65.6% | 22.7% | 9.6% | 2.2% |
| May 2026 | 71.5% | 16.8% | 9.9% | 1.8% |
| Jun 2026 | 68.5% | 20.2% | 9.6% | 1.6% |
| Jul 2026 | 69.2% | 20.2% | 9.3% | 1.3% |
| Aug 2026 | 68.5% | 23.5% | 6.7% | 1.3% |
| Sep 2026 | — | — | — | — |
How has the Bogs and Hunter comparison changed over the last 12 months?
3 findings
- Hunter was ahead of Bogs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bogs’ estimated Share of Search among gumboot brands in New Zealand moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 130 to 170.
- Across the 11 months ending August 2026, Hunter’s estimated Share of Search among gumboot brands in New Zealand moved from 14.8% to 23.5%, and its estimated monthly branded searches moved from 1.3K to 3K.
How did search popularity change for New Zealand gumboot brands in August 2026?
2 changes
In August 2026, Hunter gained estimated Share of Search among gumboot brands in New Zealand, from 20.2% to 23.5%.
Estimated monthly branded searches for Bogs in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bogs’ and Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.