How popular isBogs in search?
In August 2026, there were an estimated 170 branded searches for Bogs in New Zealand which is up 30.8% over the last 11 months. Bogs holds 1.3% estimated Share of Search among New Zealand gumboot brands and is ranked 4th of 4 competitors for search popularity.
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Which gumboot brands compete with Bogs?
Share of Search by month for Skellerup, Hunter, Muck Boot, Bogs. The figures are in the table below the chart.
View monthly share of search table
| Month | Skellerup | Hunter | Muck Boot | Bogs |
|---|---|---|---|---|
| Oct 2025 | 75.7% | 14.8% | 8% | 1.5% |
| Nov 2025 | 73.6% | 17.5% | 7.6% | 1.3% |
| Dec 2025 | 69.2% | 22.9% | 6.9% | 0.96% |
| Jan 2026 | 66.4% | 23.2% | 8.7% | 1.8% |
| Feb 2026 | 68.8% | 20.2% | 9.4% | 1.7% |
| Mar 2026 | 65.5% | 20.6% | 9.9% | 4% |
| Apr 2026 | 65.6% | 22.7% | 9.6% | 2.2% |
| May 2026 | 71.5% | 16.8% | 9.9% | 1.8% |
| Jun 2026 | 68.5% | 20.2% | 9.6% | 1.6% |
| Jul 2026 | 69.2% | 20.2% | 9.3% | 1.3% |
| Aug 2026 | 68.5% | 23.5% | 6.7% | 1.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.5% | 8.6K | -6.7% | -0.7 points | |
| 2, held 2nd | 23.5% | 3K | +9.2% | +3.2 points | |
| 3, held 3rd | 6.7% | 850 | -32% | -2.6 points | |
| 4, held 4th | 1.3% | 170 | 0% | +0.1 points |
68.5%
held 1st · 8.6K estimated branded searches · -6.7% vs prior month · -0.7 points
2.
Hunter23.5%
held 2nd · 3K estimated branded searches · +9.2% vs prior month · +3.2 points
6.7%
held 3rd · 850 estimated branded searches · -32% vs prior month · -2.6 points
4.
Bogs1.3%
held 4th · 170 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Bogs and its closest rivals
How has branded search demand for Bogs changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bogs in New Zealand rose from 130 to 170.
- Across the 11 months ending August 2026, Bogs’ estimated Share of Search among gumboot brands in New Zealand peaked at 4% in March 2026 and was lowest at 0.96% in December 2025.
How did search popularity change for New Zealand gumboot brands in August 2026?
4 changes
In August 2026, Hunter gained estimated Share of Search among gumboot brands in New Zealand, from 20.2% to 23.5%.
In August 2026, Muck Boot lost estimated Share of Search among gumboot brands in New Zealand, from 9.3% to 6.7%.
In August 2026, Skellerup lost estimated Share of Search among gumboot brands in New Zealand, from 69.2% to 68.5%.
Estimated monthly branded searches for Bogs in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
How is Bogs measured?
Brandwave collects information about searches that people make online using Bogs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- bogs boots
- bogs boots kids
- bogs gumboots
- bogs rubber boots
- bogs wellies
Do you work for Bogs? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bogs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.