Bogs vs Skellerup:Which is more popular by branded search in New Zealand?
In August 2026, Skellerup had more branded searches than Bogs among gumboot brands in New Zealand. Skellerup was estimated to have 8.6K branded searches compared to Bogs’ 170, and held a 68.5% Share of Search versus Bogs’ 1.3%.
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Which is more popular in search, Bogs or Skellerup?
Compare the gumboot and rubber boot brands New Zealanders wear on farm and in town. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skellerup, Bogs. The figures are in the table below the chart.
View monthly share of search table
| Month | Skellerup | Hunter | Muck Boot | Bogs |
|---|---|---|---|---|
| Oct 2025 | 75.7% | 14.8% | 8% | 1.5% |
| Nov 2025 | 73.6% | 17.5% | 7.6% | 1.3% |
| Dec 2025 | 69.2% | 22.9% | 6.9% | 0.96% |
| Jan 2026 | 66.4% | 23.2% | 8.7% | 1.8% |
| Feb 2026 | 68.8% | 20.2% | 9.4% | 1.7% |
| Mar 2026 | 65.5% | 20.6% | 9.9% | 4% |
| Apr 2026 | 65.6% | 22.7% | 9.6% | 2.2% |
| May 2026 | 71.5% | 16.8% | 9.9% | 1.8% |
| Jun 2026 | 68.5% | 20.2% | 9.6% | 1.6% |
| Jul 2026 | 69.2% | 20.2% | 9.3% | 1.3% |
| Aug 2026 | 68.5% | 23.5% | 6.7% | 1.3% |
| Sep 2026 | — | — | — | — |
How has the Bogs and Skellerup comparison changed over the last 12 months?
3 findings
- Skellerup was ahead of Bogs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bogs’ estimated Share of Search among gumboot brands in New Zealand moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 130 to 170.
- Across the 11 months ending August 2026, Skellerup’s estimated Share of Search among gumboot brands in New Zealand moved from 75.7% to 68.5%, and its estimated monthly branded searches moved from 6.5K to 8.6K.
How did search popularity change for New Zealand gumboot brands in August 2026?
2 changes
In August 2026, Skellerup lost estimated Share of Search among gumboot brands in New Zealand, from 69.2% to 68.5%.
Estimated monthly branded searches for Bogs in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bogs’ and Skellerup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bogs
5 branded search terms
- bogs boots
- bogs boots kids
- bogs gumboots
- bogs rubber boots
- bogs wellies
Skellerup
18 branded search terms
- 4x4 skellerup gumboots
- childrens red band gumboots
- red band gumboots
- skellerup
- skellerup 4x4
- skellerup 4x4 gumboots
- skellerup boots
- skellerup gumboots
- skellerup gumboots 4x4
- skellerup near me
- skellerup nz
- skellerup quatro
- skellerup quatro gumboots
- skellerup red band
- skellerup red band gumboots
- skellerup rubber boots
- skellerup steel cap gumboots
- skellerup wellies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.