Brandwave

How popular isSkellerup in search?

In August 2026, there were an estimated 8.6K branded searches for Skellerup in New Zealand which is up 32.7% over the last 11 months. Skellerup holds 68.5% estimated Share of Search among New Zealand gumboot brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Skellerup68.5%
  2. Hunter23.5%
  3. Muck Boot6.7%
  4. Bogs1.3%
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Which gumboot brands compete with Skellerup?

Skellerup against gumboot brands in New Zealand, by month

Share of Search by month for Skellerup, Hunter, Muck Boot. The figures are in the table below the chart.

View monthly share of search table
MonthSkellerupHunterMuck BootBogs
Oct 202575.7%14.8%8%1.5%
Nov 202573.6%17.5%7.6%1.3%
Dec 202569.2%22.9%6.9%0.96%
Jan 202666.4%23.2%8.7%1.8%
Feb 202668.8%20.2%9.4%1.7%
Mar 202665.5%20.6%9.9%4%
Apr 202665.6%22.7%9.6%2.2%
May 202671.5%16.8%9.9%1.8%
Jun 202668.5%20.2%9.6%1.6%
Jul 202669.2%20.2%9.3%1.3%
Aug 202668.5%23.5%6.7%1.3%
Sep 2026————

  1. 1.Skellerup

    68.5%

    held 1st · 8.6K estimated branded searches · -6.7% vs prior month · -0.7 points

  2. 2.Hunter

    23.5%

    held 2nd · 3K estimated branded searches · +9.2% vs prior month · +3.2 points

  3. 3.Muck Boot

    6.7%

    held 3rd · 850 estimated branded searches · -32% vs prior month · -2.6 points

  4. 4.Bogs

    1.3%

    held 4th · 170 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Skellerup and its closest rivals

How has branded search demand for Skellerup changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Skellerup in New Zealand rose from 6.5K to 8.6K.
  • Across the 11 months ending August 2026, Skellerup’s estimated Share of Search among gumboot brands in New Zealand decreased from 75.7% to 68.5%.
  • Across the 11 months ending August 2026, Skellerup’s estimated Share of Search among gumboot brands in New Zealand peaked at 75.7% in October 2025 and was lowest at 65.5% in March 2026.

How did search popularity change for New Zealand gumboot brands in August 2026?

  1. In August 2026, Hunter gained estimated Share of Search among gumboot brands in New Zealand, from 20.2% to 23.5%.

  2. In August 2026, Muck Boot lost estimated Share of Search among gumboot brands in New Zealand, from 9.3% to 6.7%.

  3. In August 2026, Skellerup lost estimated Share of Search among gumboot brands in New Zealand, from 69.2% to 68.5%.

  4. Estimated monthly branded searches for Bogs in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

How is Skellerup measured?

Brandwave collects information about searches that people make online using Skellerup’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • 4x4 skellerup gumboots
  • childrens red band gumboots
  • red band gumboots
  • skellerup
  • skellerup 4x4
  • skellerup 4x4 gumboots
  • skellerup boots
  • skellerup gumboots
  • skellerup gumboots 4x4
  • skellerup near me
  • skellerup nz
  • skellerup quatro
  • skellerup quatro gumboots
  • skellerup red band
  • skellerup red band gumboots
  • skellerup rubber boots
  • skellerup steel cap gumboots
  • skellerup wellies

Do you work for Skellerup? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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