Hunter vs Muck Boot:Which is more popular by branded search in New Zealand?
In August 2026, Hunter had more branded searches than Muck Boot among gumboot brands in New Zealand. Hunter was estimated to have 3K branded searches compared to Muck Boot’s 850, and held a 23.5% Share of Search versus Muck Boot’s 6.7%.
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Which is more popular in search, Hunter or Muck Boot?
Compare the gumboot and rubber boot brands New Zealanders wear on farm and in town. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hunter, Muck Boot. The figures are in the table below the chart.
View monthly share of search table
| Month | Skellerup | Hunter | Muck Boot | Bogs |
|---|---|---|---|---|
| Oct 2025 | 75.7% | 14.8% | 8% | 1.5% |
| Nov 2025 | 73.6% | 17.5% | 7.6% | 1.3% |
| Dec 2025 | 69.2% | 22.9% | 6.9% | 0.96% |
| Jan 2026 | 66.4% | 23.2% | 8.7% | 1.8% |
| Feb 2026 | 68.8% | 20.2% | 9.4% | 1.7% |
| Mar 2026 | 65.5% | 20.6% | 9.9% | 4% |
| Apr 2026 | 65.6% | 22.7% | 9.6% | 2.2% |
| May 2026 | 71.5% | 16.8% | 9.9% | 1.8% |
| Jun 2026 | 68.5% | 20.2% | 9.6% | 1.6% |
| Jul 2026 | 69.2% | 20.2% | 9.3% | 1.3% |
| Aug 2026 | 68.5% | 23.5% | 6.7% | 1.3% |
| Sep 2026 | — | — | — | — |
How has the Hunter and Muck Boot comparison changed over the last 12 months?
3 findings
- Hunter was ahead of Muck Boot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hunter’s estimated Share of Search among gumboot brands in New Zealand moved from 14.8% to 23.5%, and its estimated monthly branded searches moved from 1.3K to 3K.
- Across the 11 months ending August 2026, Muck Boot’s estimated Share of Search among gumboot brands in New Zealand moved from 8% to 6.7%, and its estimated monthly branded searches moved from 690 to 850.
How did search popularity change for New Zealand gumboot brands in August 2026?
2 changes
In August 2026, Hunter gained estimated Share of Search among gumboot brands in New Zealand, from 20.2% to 23.5%.
In August 2026, Muck Boot lost estimated Share of Search among gumboot brands in New Zealand, from 9.3% to 6.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Hunter’s and Muck Boot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hunter
10 branded search terms
- hunter boots
- hunter boots original tall
- hunter boots rain boots
- hunter boots usa
- hunter boots women
- hunter email finder
- hunter gumboots
- hunter io
- hunter rubber boots
- hunter wellies
Muck Boot
8 branded search terms
- muck boot
- muck boot near me
- muck boot nz
- muck boot online
- muck boot rubber boots
- muck boots women
- muckboot
- muckbootcompany com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.