Columbia vs Hunter:Which is more popular?
In September 2026, Hunter had more branded searches than Columbia among waterproof boots brands in New Zealand. Hunter had about 1,350 branded searches, while Columbia had 350. Hunter made up 3.3% of all waterproof boots brand searches we track, and Columbia accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about waterproof boots brands, neither Columbia nor Hunter appeared in any of the five answers.
Who do people search for more?
Hunter, about 4 searches for every 1 for Columbia
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top waterproof boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Columbia nor Hunter showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Salomon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skellerup2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproof boots brands
5 answers
Asked ChatGPT
“Which waterproof boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best waterproof boot brands in New Zealand?”
Asked ChatGPT
“What's the best waterproof boot brand in New Zealand for wet weather walking?”
Searched Google, AI Overview
“waterproof boots nz”
Searched Google, AI Overview
“women's waterproof boots”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Columbia or Hunter more popular in search?
This chart shows how often people search Google for Columbia and Hunter by name. Each line represents a brand's share of searches for all eight waterproof boots brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hunter, Columbia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skechers | Blundstone | Merrell | Salomon | Skellerup | Hunter | Columbia | KEEN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 10.2% | 7.9% | 5% | 4.4% | 2.2% | 0.85% | 0.11% |
| Nov 2025 | 74.1% | 7.8% | 7.8% | 5.7% | 2.3% | 1.6% | 0.55% | 0.14% |
| Dec 2025 | 72.6% | 8.3% | 7.7% | 5.4% | 2.6% | 2.4% | 0.97% | 0.09% |
| Jan 2026 | 67.8% | 10.1% | 8.9% | 6.2% | 3% | 2.8% | 1.1% | 0.08% |
| Feb 2026 | 65.2% | 11.8% | 8.9% | 5.8% | 4.7% | 2.5% | 1.1% | 0.09% |
| Mar 2026 | 68% | 12.6% | 7.5% | 5% | 3.4% | 2.6% | 0.97% | 0.08% |
| Apr 2026 | 63.8% | 12.1% | 8.6% | 5.8% | 4.3% | 4.1% | 1.2% | 0.12% |
| May 2026 | 65.7% | 12.1% | 6.7% | 5.9% | 5.4% | 2.7% | 1.3% | 0.07% |
| Jun 2026 | 63.6% | 12.1% | 6.8% | 7% | 5.7% | 3.4% | 1.3% | 0.1% |
| Jul 2026 | 59.2% | 14.1% | 9.2% | 6.3% | 6.1% | 3.6% | 1.3% | 0.13% |
| Aug 2026 | 63.3% | 13.3% | 7.1% | 5.7% | 5.2% | 4% | 1.3% | 0.1% |
| Sep 2026 | 64.6% | 12.3% | 8.6% | 5.9% | 4.3% | 3.3% | 0.86% | 0.05% |
How has the Columbia and Hunter comparison changed over the last 12 months?
3 findings
- Hunter was ahead of Columbia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Columbia’s share of searches among waterproof boots brands in New Zealand moved from 0.85% to 0.86%, and its estimated monthly branded searches moved from 320 to 350.
- Across the 12 months ending September 2026, Hunter’s share of searches among waterproof boots brands in New Zealand moved from 2.2% to 3.3%, and its estimated monthly branded searches moved from 810 to 1.4K.
How did search popularity change for New Zealand waterproof boots brands in September 2026?
1 change
In September 2026, Hunter lost share of searches among waterproof boots brands in New Zealand, from 4% to 3.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Columbia’s and Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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