Merrell vs Skechers:Which is more popular?
In September 2026, Skechers had more branded searches than Merrell among waterproof boots brands in New Zealand. Skechers had about 26,200 branded searches, while Merrell had 3,480. Skechers made up 64.6% of all waterproof boots brand searches we track, and Merrell accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about waterproof boots brands, Merrell appeared in four of the five answers and Skechers in none.
Who do people search for more?
Skechers, about 8 searches for every 1 for Merrell
Who does AI mention more?
Merrell, mentioned in 4 of 5 answers, Skechers in 0
Who does AI recommend more?
Merrell, the only one of the two named
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Top waterproof boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Merrell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Skechers did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Salomon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skellerup2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproof boots brands
5 answers
Asked ChatGPT
“Which waterproof boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best waterproof boot brands in New Zealand?”
Asked ChatGPT
“What's the best waterproof boot brand in New Zealand for wet weather walking?”
Searched Google, AI Overview
“waterproof boots nz”
Searched Google, AI Overview
“women's waterproof boots”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Merrell or Skechers more popular in search?
This chart shows how often people search Google for Merrell and Skechers by name. Each line represents a brand's share of searches for all eight waterproof boots brands we track, month by month, from searches in New Zealand.
Share of searches by month for Skechers, Merrell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skechers | Blundstone | Merrell | Salomon | Skellerup | Hunter | Columbia | KEEN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 10.2% | 7.9% | 5% | 4.4% | 2.2% | 0.85% | 0.11% |
| Nov 2025 | 74.1% | 7.8% | 7.8% | 5.7% | 2.3% | 1.6% | 0.55% | 0.14% |
| Dec 2025 | 72.6% | 8.3% | 7.7% | 5.4% | 2.6% | 2.4% | 0.97% | 0.09% |
| Jan 2026 | 67.8% | 10.1% | 8.9% | 6.2% | 3% | 2.8% | 1.1% | 0.08% |
| Feb 2026 | 65.2% | 11.8% | 8.9% | 5.8% | 4.7% | 2.5% | 1.1% | 0.09% |
| Mar 2026 | 68% | 12.6% | 7.5% | 5% | 3.4% | 2.6% | 0.97% | 0.08% |
| Apr 2026 | 63.8% | 12.1% | 8.6% | 5.8% | 4.3% | 4.1% | 1.2% | 0.12% |
| May 2026 | 65.7% | 12.1% | 6.7% | 5.9% | 5.4% | 2.7% | 1.3% | 0.07% |
| Jun 2026 | 63.6% | 12.1% | 6.8% | 7% | 5.7% | 3.4% | 1.3% | 0.1% |
| Jul 2026 | 59.2% | 14.1% | 9.2% | 6.3% | 6.1% | 3.6% | 1.3% | 0.13% |
| Aug 2026 | 63.3% | 13.3% | 7.1% | 5.7% | 5.2% | 4% | 1.3% | 0.1% |
| Sep 2026 | 64.6% | 12.3% | 8.6% | 5.9% | 4.3% | 3.3% | 0.86% | 0.05% |
How has the Merrell and Skechers comparison changed over the last 12 months?
3 findings
- Skechers was ahead of Merrell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merrell’s share of searches among waterproof boots brands in New Zealand moved from 7.9% to 8.6%, and its estimated monthly branded searches moved from 3K to 3.5K.
- Across the 12 months ending September 2026, Skechers’ share of searches among waterproof boots brands in New Zealand moved from 69.3% to 64.6%, and its estimated monthly branded searches moved from 26.1K to 26.2K.
How did search popularity change for New Zealand waterproof boots brands in September 2026?
2 changes
In September 2026, Merrell gained share of searches among waterproof boots brands in New Zealand, from 7.1% to 8.6%.
In September 2026, Skechers gained share of searches among waterproof boots brands in New Zealand, from 63.3% to 64.6%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Merrell’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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