LOWA vs Salomon:Which is more popular?
In September 2026, LOWA had more branded searches than Salomon among walking boot brands in New Zealand. LOWA had about 760 branded searches, while Salomon had 210. LOWA made up 4.2% of all walking boot brand searches we track, and Salomon accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about walking boot brands, Salomon appeared in all three answers and LOWA in two. Salomon was mentioned before LOWA in two out of three answers.
Who do people search for more?
LOWA, about 4 searches for every 1 for Salomon
Who does AI mention more?
Salomon, mentioned in every answer we collected
Who does AI recommend more?
Salomon, named ahead of LOWA in 2 of 3 answers
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Top walking boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Salomon appeared in all three answers. LOWA was mentioned in two out of three: in two of the three ChatGPT answers. Salomon was listed before LOWA in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about walking boot brands
3 answers
Asked ChatGPT
“Which walking boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best walking boot brands in New Zealand?”
Asked ChatGPT
“What's the best walking boot brand in New Zealand for wet weather walking?”
Searched Google, AI Overview
“best walking boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hiking boots for women”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is LOWA or Salomon more popular in search?
This chart shows how often people search Google for LOWA and Salomon by name. Each line represents a brand's share of searches for all seven walking boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for LOWA, Salomon. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | Merrell | KEEN | LOWA | Salomon | SCARPA | Meindl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 16.6% | 9% | 3.9% | 0.95% | 0.78% | 0.67% |
| Nov 2025 | 68.7% | 16.4% | 10% | 3% | 0.87% | 0.58% | 0.41% |
| Dec 2025 | 70.6% | 14.7% | 10.3% | 2.5% | 0.9% | 0.47% | 0.51% |
| Jan 2026 | 68.6% | 16.1% | 8.9% | 4.2% | 0.98% | 0.66% | 0.56% |
| Feb 2026 | 71.8% | 15.3% | 6.7% | 3.8% | 1.3% | 0.57% | 0.52% |
| Mar 2026 | 67.3% | 15.8% | 8.9% | 4.8% | 1.4% | 1.2% | 0.67% |
| Apr 2026 | 67.9% | 17.6% | 7.9% | 3.6% | 1.3% | 1% | 0.6% |
| May 2026 | 67.3% | 16% | 9.3% | 4.3% | 1.2% | 1.2% | 0.7% |
| Jun 2026 | 67.9% | 16.4% | 9.4% | 3.6% | 1% | 1% | 0.7% |
| Jul 2026 | 63.4% | 19.1% | 10.4% | 4% | 1.1% | 1.1% | 0.82% |
| Aug 2026 | 67% | 17% | 9.1% | 4.2% | 1.2% | 0.97% | 0.57% |
| Sep 2026 | 64.9% | 19.3% | 8.9% | 4.2% | 1.2% | 0.94% | 0.56% |
How has the LOWA and Salomon comparison changed over the last 12 months?
3 findings
- LOWA was ahead of Salomon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LOWA’s share of searches among walking boot brands in New Zealand moved from 3.9% to 4.2%, and its estimated monthly branded searches moved from 700 to 760.
- Across the 12 months ending September 2026, Salomon’s share of searches among walking boot brands in New Zealand moved from 0.95% to 1.2%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand walking boot brands in September 2026?
2 changes
LOWA’s share of searches among walking boot brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in September 2026.
Estimated monthly branded searches for Salomon in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LOWA’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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