Brandwave

Black Diamond vs Komperdell:Which is more popular?

In September 2026, Black Diamond had more branded searches than Komperdell among trekking pole brands in New Zealand. Black Diamond had about 1,900 branded searches, while Komperdell had 10. Black Diamond made up 92.7% of all trekking pole brand searches we track, and Komperdell accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about trekking pole brands, Black Diamond appeared in four of the five answers and Komperdell in one. Black Diamond was mentioned before Komperdell in every answer.

Among trekking pole brands in New Zealand in September 2026

Who do people search for more?

Black Diamond, about 190 searches for every 1 for Komperdell

Black Diamond 1.9K searchesKomperdell 10 searches

Who does AI mention more?

Black Diamond, mentioned in 4 of 5 answers, Komperdell in 1

Black Diamond in 4 of 5Komperdell in 1 of 5

Who does AI recommend more?

Black Diamond, named ahead of Komperdell in every answer

Black Diamond first in 3Komperdell never first

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Top trekking pole brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black Diamond was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Komperdell was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Black Diamond was listed before Komperdell in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Leki2nd
  3. Komperdell3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Leki5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Diamond4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komperdell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trekking pole brands

5 answers

  • Asked ChatGPT

    “Which trekking pole brand should I buy in New Zealand?”

    1. 1Black Diamond
    2. 2Leki

  • Asked ChatGPT

    “What are the best trekking pole brands in New Zealand?”

    1. 1Black Diamond
    2. 2Leki
    3. 3Komperdell

  • Asked ChatGPT

    “What's the best trekking pole brand in New Zealand for hiking and tramping?”

    1. 1Black Diamond
    2. 2Leki

  • Searched Google, AI Overview

    “trekking poles nz”

    1. 1Leki

  • Searched Google, AI Overview

    “lightweight trekking poles”

    1. 1Black Diamond
    2. 2Leki

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Black Diamond or Komperdell more popular in search?

This chart shows how often people search Google for Black Diamond and Komperdell by name. Each line represents a brand's share of searches for all three trekking pole brands we track, month by month, from searches in New Zealand.

Black Diamond and Komperdell among trekking pole brands in New Zealand, by month

Share of searches by month for Black Diamond, Komperdell. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondLekiKomperdell
Oct 202589%9.6%1.4%
Nov 202584.4%13.6%1.9%
Dec 202585.5%13.8%0.66%
Jan 202682.8%15.3%1.9%
Feb 202682.8%15.3%1.9%
Mar 202684.4%13.6%1.9%
Apr 202684.4%13.6%1.9%
May 202689.4%10.1%0.56%
Jun 202690.9%8%1.1%
Jul 202688.4%9.9%1.7%
Aug 202690%8.5%1.4%
Sep 202692.7%6.8%0.49%

How has the Black Diamond and Komperdell comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand trekking pole brands in September 2026?

2 changes

  1. In September 2026, Black Diamond gained share of searches among trekking pole brands in New Zealand, from 90% to 92.7%.

  2. In September 2026, Komperdell lost share of searches among trekking pole brands in New Zealand, from 1.4% to 0.49%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Black Diamond’s and Komperdell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Diamond

1 branded search term

  • black diamond

Komperdell

2 branded search terms

  • komperdell
  • komperdell trekking poles

How the Brand Demand Index is measured

Other head-to-heads among trekking pole brands

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