Black Diamond vs Ocún:Which is more popular?

In September 2026, Black Diamond had more branded searches than Ocún among climbing harness brands in New Zealand. Black Diamond had about 2,160 branded searches, while Ocún had 10. Black Diamond made up 11.8% of all climbing harness brand searches we track, and Ocún accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about climbing harness brands, Black Diamond appeared in all five answers and Ocún in two. Black Diamond was mentioned before Ocún in every answer.

Among climbing harness brands in New Zealand in September 2026

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Top climbing harness brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black Diamond appeared in all five answers. Ocún was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Black Diamond was listed before Ocún in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Black Diamond	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Petzl	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Ocún	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Arc'teryx	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ocún2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing harness brands

5 answers

Asked ChatGPT
“Which climbing harness brand should I buy in New Zealand?”
1. 1Petzl
2. 2Black Diamond
Asked ChatGPT
“What are the best climbing harness brands in New Zealand?”
1. 1Petzl
2. 2Black Diamond
3. 3Ocún
Asked ChatGPT
“What's the best climbing harness brand in New Zealand for sport climbing?”
1. 1Black Diamond
2. 2Petzl
3. 3Ocún
Searched Google, AI Overview
“harness for climbing”
1. 1Black Diamond
2. 2Petzl
Searched Google, AI Overview
“sport climbing harness”
1. 1Black Diamond

Not named in any answer:

Arc'teryx

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Black Diamond or Ocún more popular in search?

This chart shows how often people search Google for Black Diamond and Ocún by name. Each line represents a brand's share of searches for all four climbing harness brands we track, month by month, from searches in New Zealand.

Black Diamond and Ocún among climbing harness brands in New Zealand, by month

Month	Arc'teryx	Black Diamond	Petzl	Ocún
Oct 2025	85.2%	12.2%	2.5%	0.08%
Nov 2025	86.3%	11%	2.6%	0.07%
Dec 2025	87%	11.2%	1.7%	0.07%
Jan 2026	87%	10.8%	2.1%	0.07%
Feb 2026	84.6%	13.1%	2.1%	0.16%
Mar 2026	85.5%	12.4%	2%	0.08%
Apr 2026	87%	11.3%	1.6%	0.06%
May 2026	84.9%	12.9%	2.1%	0.07%
Jun 2026	87.8%	10.4%	1.7%	0.05%
Jul 2026	88.4%	9.9%	1.6%	0.05%
Aug 2026	88.6%	9.8%	1.4%	0.09%
Sep 2026	86.4%	11.8%	1.7%	0.05%

How has the Black Diamond and Ocún comparison changed over the last 12 months?

3 findings

Black Diamond was ahead of Ocún in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing harness brands in New Zealand moved from 12.2% to 11.8%, and its estimated monthly branded searches moved from 1.6K to 2.2K.
Across the 12 months ending September 2026, Ocún’s share of searches among climbing harness brands in New Zealand moved from 0.08% to 0.05%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand climbing harness brands in September 2026?

1 change

In September 2026, Black Diamond gained share of searches among climbing harness brands in New Zealand, from 9.8% to 11.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Black Diamond’s and Ocún’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.