Brandwave

Arc'teryx vs Icebreaker:Which is more popular by branded search in New Zealand?

In August 2026, Arc'teryx had more branded searches than Icebreaker among outdoor clothing brands in New Zealand. Arc'teryx was estimated to have 26K branded searches compared to Icebreaker’s 7.9K, and held an 8.2% Share of Search versus Icebreaker’s 2.5%.

Share of Search among outdoor clothing brands in New Zealand in August 2026Which is more popular in search, Arc'teryx or Icebreaker?
Arc'teryx8.2%26K searches
vs
Icebreaker2.5%7.9K searches
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Which is more popular in search, Arc'teryx or Icebreaker?

Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arc'teryx and Icebreaker among outdoor clothing brands in New Zealand, by month

Share of Search by month for Arc'teryx, Icebreaker. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacPatagoniaSwanndriArc'teryxThe North FaceIcebreakerColumbiaEarth Sea SkyRab
Oct 202535.7%32.8%11%7.6%5.5%2.9%2.5%0.49%0.97%0.48%
Nov 202539%31.5%9.6%8%5.3%2.8%2.3%0.41%0.72%0.34%
Dec 202539.6%34.4%9.1%6.6%4.7%2.4%1.8%0.43%0.68%0.32%
Jan 202639.2%31.3%11.8%5.4%5.5%3.3%1.7%0.58%0.9%0.41%
Feb 202636.1%31.7%12.5%6.7%5.6%3.2%2%0.65%0.96%0.54%
Mar 202636.4%32.1%11.2%7.8%5%3.2%2.1%0.63%0.95%0.57%
Apr 202638%29%10.9%9.4%5.1%3.3%2.2%0.72%0.89%0.6%
May 202636.1%29.5%9.1%10.2%5%4.8%2.3%1.5%0.93%0.56%
Jun 202636.1%27.9%8.1%10.7%5.9%6.2%1.9%1.7%0.98%0.47%
Jul 202638%26%8.5%9.6%6.3%6.5%2.2%1.2%1.1%0.51%
Aug 202633.9%26%12.8%9.5%8.2%4.8%2.5%0.92%0.89%0.56%
Sep 2026——————————

How has the Arc'teryx and Icebreaker comparison changed over the last 12 months?

How did search popularity change for New Zealand outdoor clothing brands in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%.

  2. Estimated monthly branded searches for Icebreaker in New Zealand rose 26.2% over 11 measured months, from 6.2K to 7.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Arc'teryx’s and Icebreaker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arc'teryx

23 branded search terms

  • arc teryx australia
  • arc teryx jacket
  • arc teryx nz
  • arcteryx
  • arcteryx alpha sv
  • arcteryx ar beta
  • arcteryx atom hoody
  • arcteryx beanie
  • arcteryx beta
  • arcteryx beta jacket
  • arcteryx beta sl
  • arcteryx bird head toque
  • arcteryx ca
  • arcteryx com
  • arcteryx jacket
  • arcteryx near me
  • arcteryx new zealand
  • arcteryx nz
  • arcteryx online
  • arcteryx outlet
  • arcteryx rain jacket
  • arcteryx sale
  • arcteryx ski gear

Icebreaker

10 branded search terms

  • icebreaker base layer
  • icebreaker clothing
  • icebreaker clothing sale
  • icebreaker jacket
  • icebreaker merino
  • icebreaker merino 260
  • icebreaker merino beanie
  • icebreaker merino wool
  • icebreaker nz
  • icebreaker thermals

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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