Arc'teryx vs Petzl:Which is more popular?
In September 2026, Arc'teryx had more branded searches than Petzl among climbing harness brands in New Zealand. Arc'teryx had about 15,800 branded searches, while Petzl had 320. Arc'teryx made up 86.4% of all climbing harness brand searches we track, and Petzl accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about climbing harness brands, Petzl appeared in four of the five answers and Arc'teryx in none.
Who do people search for more?
Arc'teryx, about 49 searches for every 1 for Petzl
Who does AI mention more?
Petzl, mentioned in 4 of 5 answers, Arc'teryx in 0
Who does AI recommend more?
Petzl, the only one of the two named
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Top climbing harness brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Petzl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Arc'teryx did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Black Diamond1st- Petzl1st
- Ocún3rd
- Arc'teryx–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ocún2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about climbing harness brands
5 answers
Asked ChatGPT
“Which climbing harness brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best climbing harness brands in New Zealand?”
Asked ChatGPT
“What's the best climbing harness brand in New Zealand for sport climbing?”
Searched Google, AI Overview
“harness for climbing”
Searched Google, AI Overview
“sport climbing harness”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Arc'teryx or Petzl more popular in search?
This chart shows how often people search Google for Arc'teryx and Petzl by name. Each line represents a brand's share of searches for all four climbing harness brands we track, month by month, from searches in New Zealand.
Share of searches by month for Arc'teryx, Petzl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arc'teryx | Black Diamond | Petzl | Ocún |
|---|---|---|---|---|
| Oct 2025 | 85.2% | 12.2% | 2.5% | 0.08% |
| Nov 2025 | 86.3% | 11% | 2.6% | 0.07% |
| Dec 2025 | 87% | 11.2% | 1.7% | 0.07% |
| Jan 2026 | 87% | 10.8% | 2.1% | 0.07% |
| Feb 2026 | 84.6% | 13.1% | 2.1% | 0.16% |
| Mar 2026 | 85.5% | 12.4% | 2% | 0.08% |
| Apr 2026 | 87% | 11.3% | 1.6% | 0.06% |
| May 2026 | 84.9% | 12.9% | 2.1% | 0.07% |
| Jun 2026 | 87.8% | 10.4% | 1.7% | 0.05% |
| Jul 2026 | 88.4% | 9.9% | 1.6% | 0.05% |
| Aug 2026 | 88.6% | 9.8% | 1.4% | 0.09% |
| Sep 2026 | 86.4% | 11.8% | 1.7% | 0.05% |
How has the Arc'teryx and Petzl comparison changed over the last 12 months?
3 findings
- Arc'teryx was ahead of Petzl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among climbing harness brands in New Zealand moved from 85.2% to 86.4%, and its estimated monthly branded searches moved from 10.9K to 15.8K.
- Across the 12 months ending September 2026, Petzl’s share of searches among climbing harness brands in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand climbing harness brands in September 2026?
1 change
In September 2026, Arc'teryx lost share of searches among climbing harness brands in New Zealand, from 88.6% to 86.4%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Arc'teryx’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among climbing harness brands
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