Arc'teryx vs Deuter:Which is more popular?
In September 2026, Arc'teryx had more branded searches than Deuter among chalk bag brands in New Zealand. Arc'teryx had about 15,800 branded searches, while Deuter had 210. Arc'teryx made up 88.2% of all chalk bag brand searches we track, and Deuter accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about chalk bag brands, neither Arc'teryx nor Deuter appeared in any of the five answers.
Who do people search for more?
Arc'teryx, about 75 searches for every 1 for Deuter
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top chalk bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Arc'teryx nor Deuter showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Deuter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chalk bag brands
5 answers
Asked ChatGPT
“Which chalk bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chalk bag brands in New Zealand?”
Asked ChatGPT
“What's the best chalk bag brand in New Zealand for bouldering and climbing?”
Searched Google, AI Overview
“climbing chalk bag”
Searched Google, AI Overview
“bouldering chalk bag”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Arc'teryx or Deuter more popular in search?
This chart shows how often people search Google for Arc'teryx and Deuter by name. Each line represents a brand's share of searches for all three chalk bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Arc'teryx, Deuter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arc'teryx | Black Diamond | Deuter |
|---|---|---|---|
| Oct 2025 | 87.8% | 10.5% | 1.7% |
| Nov 2025 | 89.1% | 9.1% | 1.8% |
| Dec 2025 | 89.7% | 8.9% | 1.4% |
| Jan 2026 | 89.6% | 8.9% | 1.4% |
| Feb 2026 | 87.4% | 10.9% | 1.8% |
| Mar 2026 | 87.8% | 10.2% | 2% |
| Apr 2026 | 90.1% | 8.5% | 1.4% |
| May 2026 | 87.8% | 10.8% | 1.4% |
| Jun 2026 | 90.6% | 8.6% | 0.76% |
| Jul 2026 | 91.1% | 8.2% | 0.72% |
| Aug 2026 | 90.6% | 8.6% | 0.77% |
| Sep 2026 | 88.2% | 10.6% | 1.2% |
How has the Arc'teryx and Deuter comparison changed over the last 12 months?
3 findings
- Arc'teryx was ahead of Deuter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among chalk bag brands in New Zealand moved from 87.8% to 88.2%, and its estimated monthly branded searches moved from 10.9K to 15.8K.
- Across the 12 months ending September 2026, Deuter’s share of searches among chalk bag brands in New Zealand moved from 1.7% to 1.2%, and its estimated monthly branded searches held steady at 210.
How did search popularity change for New Zealand chalk bag brands in September 2026?
1 change
In September 2026, Arc'teryx lost share of searches among chalk bag brands in New Zealand, from 90.6% to 88.2%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Arc'teryx’s and Deuter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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