Brandwave

Black Diamond vs Petzl:Which is more popular?

In September 2026, Black Diamond had more branded searches than Petzl among rope bag brands in New Zealand. Black Diamond had about 2,160 branded searches, while Petzl had 320. Black Diamond made up 11.8% of all rope bag brand searches we track, and Petzl accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about rope bag brands, both Black Diamond and Petzl appeared in all five answers. Black Diamond and Petzl were each mentioned first in two of the four answers.

Among rope bag brands in New Zealand in September 2026

Who do people search for more?

Black Diamond, about 7 searches for every 1 for Petzl

Black Diamond 2.2K searchesPetzl 320 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Black Diamond in 5 of 5Petzl in 5 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Black Diamond first in 2Petzl first in 2

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Top rope bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Black Diamond and Petzl showed up in all five answers. Black Diamond and Petzl were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Petzl1st
  3. Arc'teryx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petzl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rope bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Black Diamond or Petzl more popular in search?

This chart shows how often people search Google for Black Diamond and Petzl by name. Each line represents a brand's share of searches for all three rope bag brands we track, month by month, from searches in New Zealand.

Black Diamond and Petzl among rope bag brands in New Zealand, by month

Share of searches by month for Black Diamond, Petzl. The figures are in the table below the chart.

View monthly share of searches table
MonthArc'teryxBlack DiamondPetzl
Oct 202585.2%12.2%2.5%
Nov 202586.3%11%2.7%
Dec 202587.1%11.2%1.7%
Jan 202687%10.8%2.1%
Feb 202684.8%13.1%2.1%
Mar 202685.6%12.4%2%
Apr 202687.1%11.3%1.6%
May 202685%12.9%2.1%
Jun 202687.9%10.4%1.7%
Jul 202688.5%9.9%1.6%
Aug 202688.7%9.9%1.4%
Sep 202686.4%11.8%1.8%

How has the Black Diamond and Petzl comparison changed over the last 12 months?

3 findings
  • Black Diamond was ahead of Petzl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black Diamond’s share of searches among rope bag brands in New Zealand moved from 12.2% to 11.8%, and its estimated monthly branded searches moved from 1.6K to 2.2K.
  • Across the 12 months ending September 2026, Petzl’s share of searches among rope bag brands in New Zealand moved from 2.5% to 1.8%, and its estimated monthly branded searches held steady at 320.

How did search popularity change for New Zealand rope bag brands in September 2026?

1 change

  1. In September 2026, Black Diamond gained share of searches among rope bag brands in New Zealand, from 9.9% to 11.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Black Diamond’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Diamond

2 branded search terms

  • black diamond
  • black diamond headlamp

Petzl

1 branded search term

  • petzl

How the Brand Demand Index is measured

Other head-to-heads among rope bag brands

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