Brandwave

Ocún vs Petzl:Which is more popular?

In September 2026, Petzl had more branded searches than Ocún among climbing harness brands in New Zealand. Petzl had about 320 branded searches, while Ocún had 10. Petzl made up 1.7% of all climbing harness brand searches we track, and Ocún accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about climbing harness brands, Petzl appeared in four of the five answers and Ocún in two. Petzl was mentioned before Ocún in every answer.

Among climbing harness brands in New Zealand in September 2026

Who do people search for more?

Petzl, about 32 searches for every 1 for Ocún

Petzl 320 searchesOcún 10 searches

Who does AI mention more?

Petzl, mentioned in 4 of 5 answers, Ocún in 2

Petzl in 4 of 5Ocún in 2 of 5

Who does AI recommend more?

Petzl, named ahead of Ocún in every answer

Petzl first in 4Ocún never first

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Top climbing harness brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Petzl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ocún was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Petzl was listed before Ocún in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Black Diamond1st
  2. Petzl1st
  3. Ocún3rd
  4. Arc'teryx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petzl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ocún2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about climbing harness brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Ocún or Petzl more popular in search?

This chart shows how often people search Google for Ocún and Petzl by name. Each line represents a brand's share of searches for all four climbing harness brands we track, month by month, from searches in New Zealand.

Ocún and Petzl among climbing harness brands in New Zealand, by month

Share of searches by month for Petzl, Ocún. The figures are in the table below the chart.

View monthly share of searches table
MonthArc'teryxBlack DiamondPetzlOcún
Oct 202585.2%12.2%2.5%0.08%
Nov 202586.3%11%2.6%0.07%
Dec 202587%11.2%1.7%0.07%
Jan 202687%10.8%2.1%0.07%
Feb 202684.6%13.1%2.1%0.16%
Mar 202685.5%12.4%2%0.08%
Apr 202687%11.3%1.6%0.06%
May 202684.9%12.9%2.1%0.07%
Jun 202687.8%10.4%1.7%0.05%
Jul 202688.4%9.9%1.6%0.05%
Aug 202688.6%9.8%1.4%0.09%
Sep 202686.4%11.8%1.7%0.05%

How has the Ocún and Petzl comparison changed over the last 12 months?

3 findings
  • Petzl was ahead of Ocún in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ocún’s share of searches among climbing harness brands in New Zealand moved from 0.08% to 0.05%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Petzl’s share of searches among climbing harness brands in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches held steady at 320.

How did search popularity change for New Zealand climbing harness brands in September 2026?

0 changes

Neither Ocún nor Petzl moved beyond provider rounding among climbing harness brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ocún’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ocún

1 branded search term

  • ocun

Petzl

1 branded search term

  • petzl

How the Brand Demand Index is measured

Other head-to-heads among climbing harness brands

Creator with pink hair and a pink jacket

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