Brandwave

Cactus Outdoor vs Deuter:Which is more popular?

In September 2026, Cactus Outdoor had more branded searches than Deuter among tramping pack brands in New Zealand. Cactus Outdoor had about 4,400 branded searches, while Deuter had 210. Cactus Outdoor made up 3.8% of all tramping pack brand searches we track, and Deuter accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about tramping pack brands, Deuter appeared in all five answers and Cactus Outdoor in none.

Among tramping pack brands in New Zealand in September 2026

Who do people search for more?

Cactus Outdoor, about 21 searches for every 1 for Deuter

Cactus Outdoor 4.4K searchesDeuter 210 searches

Who does AI mention more?

Deuter, mentioned in every answer we collected

Deuter in 5 of 5Cactus Outdoor in 0 of 5

Who does AI recommend more?

Deuter, the only one of the two named

Deuter first in 5Cactus Outdoor never named

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Top tramping pack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Deuter appeared in all five answers. Cactus Outdoor did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Osprey1st
  2. Deuter2nd
  3. Macpac3rd
  4. Rab4th
  5. Gregory5th
  6. Kathmandu–
  7. Cactus Outdoor–
  8. Aarn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deuter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cactus Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aarn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tramping pack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Cactus Outdoor or Deuter more popular in search?

This chart shows how often people search Google for Cactus Outdoor and Deuter by name. Each line represents a brand's share of searches for all eight tramping pack brands we track, month by month, from searches in New Zealand.

Cactus Outdoor and Deuter among tramping pack brands in New Zealand, by month

Share of searches by month for Cactus Outdoor, Deuter. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacCactus OutdoorAarnOspreyDeuterRabGregory
Oct 202546%48.7%4.3%0.43%0.14%0.17%0.09%0.1%
Nov 202551.5%45%2.7%0.32%0.16%0.16%0.07%0.06%
Dec 202547.9%49.1%2.4%0.27%0.14%0.11%0.06%0.07%
Jan 202647.1%48.5%3.4%0.48%0.16%0.13%0.08%0.11%
Feb 202646.3%49.2%3.5%0.46%0.2%0.17%0.09%0.12%
Mar 202646.2%48.6%4.3%0.39%0.17%0.17%0.11%0.1%
Apr 202650.5%44.8%3.9%0.35%0.15%0.12%0.1%0.06%
May 202646.6%48.2%4.3%0.52%0.17%0.14%0.08%0.07%
Jun 202647.6%48.1%3.6%0.31%0.12%0.08%0.07%0.05%
Jul 202652.1%43.3%3.9%0.34%0.19%0.08%0.08%0.04%
Aug 202650.8%44.4%3.9%0.28%0.23%0.12%0.12%0.09%
Sep 202650.3%44.9%3.8%0.36%0.23%0.18%0.13%0.12%

How has the Cactus Outdoor and Deuter comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand tramping pack brands in September 2026?

1 change

  1. Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cactus Outdoor’s and Deuter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cactus Outdoor

1 branded search term

  • cactus outdoor

Deuter

1 branded search term

  • deuter

How the Brand Demand Index is measured

Other head-to-heads among tramping pack brands

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