Brandwave

Arc'teryx vs The North Face:Which is more popular?

In September 2026, Arc'teryx had more branded searches than The North Face among snow pants brands in New Zealand. Arc'teryx had about 15,800 branded searches, while The North Face had 5,660. Arc'teryx made up 19.5% of all snow pants brand searches we track, and The North Face accounted for 7%. When we asked ChatGPT and Google AI Overviews about snow pants brands, The North Face appeared in three of the five answers and Arc'teryx in two. The North Face was mentioned before Arc'teryx in two out of three answers that named either.

Among snow pants brands in New Zealand in September 2026

Who do people search for more?

Arc'teryx, about 3 searches for every 1 for The North Face

Arc'teryx 15.8K searchesThe North Face 5.7K searches

Who does AI mention more?

The North Face, mentioned in 3 of 5 answers, Arc'teryx in 2

The North Face in 3 of 5Arc'teryx in 2 of 5

Who does AI recommend more?

The North Face, named ahead of Arc'teryx in 2 of 3 answers

The North Face first in 2Arc'teryx first in 1

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Top snow pants brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The North Face was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Arc'teryx was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The North Face was listed before Arc'teryx in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. Burton2nd
  3. The North Face3rd
  4. Helly Hansen4th
  5. Arc'teryx5th
  6. Macpac6th
  7. Volcom–
  8. Roxy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helly Hansen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roxy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volcom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snow pants brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Arc'teryx or The North Face more popular in search?

This chart shows how often people search Google for Arc'teryx and The North Face by name. Each line represents a brand's share of searches for all eight snow pants brands we track, month by month, from searches in New Zealand.

Arc'teryx and The North Face among snow pants brands in New Zealand, by month

Share of searches by month for Arc'teryx, The North Face. The figures are in the table below the chart.

View monthly share of searches table
MonthMacpacArc'teryxPatagoniaThe North FaceVolcomBurtonHelly HansenRoxy
Oct 202559.6%13.1%17.8%5.5%1.7%0.76%1.6%0.01%
Nov 202560.4%12.7%18.1%5.2%1.5%0.53%1.6%<0.01%
Dec 202564.3%11.4%15.7%4.7%1.4%0.44%2.1%<0.01%
Jan 202656.8%12.2%20.8%6.3%1.4%0.56%1.8%0.02%
Feb 202657.3%12.1%20.9%5.4%1.4%1.4%1.5%0.01%
Mar 202661.2%11.3%18.3%5.7%1.5%0.67%1.3%0.01%
Apr 202656.5%12.8%20.7%6.3%1.5%0.67%1.5%<0.01%
May 202658.5%12.6%17.5%7.1%1.7%0.9%1.5%0.02%
Jun 202660%13.6%14.7%7.9%1.5%1.1%1.3%0.03%
Jul 202654.1%15.9%16.2%8.2%1.9%2.3%1.4%0.08%
Aug 202646.3%18.7%20.8%8%1.8%2.5%1.8%0.04%
Sep 202649.9%19.5%18.2%7%2%1.8%1.6%0.01%

How has the Arc'teryx and The North Face comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand snow pants brands in September 2026?

2 changes

  1. In September 2026, Arc'teryx overtook Patagonia to rank 2nd among snow pants brands in New Zealand, with 19.5% of the searches.

  2. In September 2026, The North Face lost share of searches among snow pants brands in New Zealand, from 8% to 7%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Arc'teryx’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arc'teryx

11 branded search terms

  • arcteryx
  • arcteryx alpha sv
  • arcteryx ar beta
  • arcteryx atom hoody
  • arcteryx beanie
  • arcteryx beta
  • arcteryx beta sl
  • arcteryx ca
  • arcteryx outlet
  • arcteryx sale
  • arcteryx ski gear

The North Face

9 branded search terms

  • borealis the north face
  • the north face
  • the north face daypack
  • the north face fleece
  • the north face puffer
  • the north face raincoat
  • the north face sale
  • the north face vest
  • thenorthface

How the Brand Demand Index is measured

Other head-to-heads among snow pants brands

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