How popular isMacpac?
In September 2026, people searched for Macpac by name about 54,300 times in New Zealand, a 15% decrease from the previous year. These searches made up 1.1% of all New Zealand merino clothing brand searches, placing Macpac seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about merino clothing brands, Macpac appeared in two of the five answers and was the fifth most recommended of the eight.
Macpac is the seventh most searched of 8 competitors and the fifth most recommended in AI answers.
Untouched WorldShare of searches 43.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Mons RoyaleShare of searches 39.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
NorsewearShare of searches 8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
IcebreakerShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
MacpacShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top merino clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Macpac was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Macpac is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Untouched World3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mons Royale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Norsewear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Icebreaker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Macpac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smartwool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noble Wilde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Merino Country0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about merino clothing brands
5 answers
Asked ChatGPT
“Which merino clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best merino clothing brands in New Zealand?”
Asked ChatGPT
“What's the best merino clothing brand in New Zealand for warm layers?”
Searched Google, AI Overview
“merino base layer nz”
Searched Google, AI Overview
“merino wool clothing nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which merino clothing brands compete with Macpac?
Share of searches by month for Untouched World, Mons Royale, Norsewear, Icebreaker, Smartwool, Macpac. The figures are in the table below the chart.
View monthly share of searches table
| Month | Untouched World | Mons Royale | Norsewear | Icebreaker | Smartwool | Noble Wilde | Macpac | Merino Country |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 30.1% | 5.6% | 4.1% | 2.4% | 1.5% | 1.2% | 0.06% |
| Nov 2025 | 40.3% | 28.6% | 24.3% | 2.8% | 1.9% | 1.2% | 0.96% | 0.07% |
| Dec 2025 | 50.1% | 35.7% | 6.1% | 3.1% | 2.4% | 1.5% | 0.98% | 0.09% |
| Jan 2026 | 52.9% | 31.7% | 6.4% | 3.5% | 2.6% | 1.7% | 1% | 0.15% |
| Feb 2026 | 56.8% | 29.6% | 4.7% | 3.2% | 2.5% | 2% | 0.99% | 0.14% |
| Mar 2026 | 51.1% | 34.3% | 4.9% | 3.6% | 2.6% | 2% | 1.5% | 0.15% |
| Apr 2026 | 45.1% | 34.6% | 8.7% | 3.7% | 3.8% | 2.3% | 1.7% | 0.11% |
| May 2026 | 46.9% | 31.7% | 9.5% | 3.6% | 3.6% | 2.7% | 1.9% | 0.07% |
| Jun 2026 | 43.9% | 34.3% | 10.5% | 4.1% | 2.8% | 2.5% | 1.7% | 0.07% |
| Jul 2026 | 40% | 39.2% | 9.7% | 4.2% | 2.2% | 3% | 1.6% | 0.03% |
| Aug 2026 | 42.8% | 38.9% | 8% | 3.7% | 3% | 2.1% | 1.3% | 0.07% |
| Sep 2026 | 43.9% | 39.9% | 8% | 3.1% | 2.2% | 1.7% | 1.1% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.9% | 10.4K | -18.5% | +1.2 points | |
| 2, held 2nd | 39.9% | 9.4K | -18.8% | +0.9 points | |
| 3, held 3rd | 8% | 1.9K | -20.8% | 0 points | |
| 4, held 4th | 3.1% | 730 | -34.2% | -0.6 points | |
| 5, held 5th | 2.2% | 520 | -42.2% | -0.8 points | |
| 6, held 6th | 1.7% | 400 | -37.5% | -0.5 points | |
| 7, held 7th | 1.1% | 260 | -33.3% | -0.2 points | |
| 8, held 8th | 0.08% | 20 | 0% | 0 points |
43.9%
Held 1st. 10.4K estimated branded searches, -18.5% vs prior month. Share +1.2 points.
39.9%
Held 2nd. 9.4K estimated branded searches, -18.8% vs prior month. Share +0.9 points.
8%
Held 3rd. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
3.1%
Held 4th. 730 estimated branded searches, -34.2% vs prior month. Share -0.6 points.
2.2%
Held 5th. 520 estimated branded searches, -42.2% vs prior month. Share -0.8 points.
1.7%
Held 6th. 400 estimated branded searches, -37.5% vs prior month. Share -0.5 points.
7.
Macpac1.1%
Held 7th. 260 estimated branded searches, -33.3% vs prior month. Share -0.2 points.
0.08%
Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Macpac and its closest rivals
Every comparison with Macpac
42 comparisons
- Kathmandu vs Macpac
- Hunting & Fishing vs Macpac
- Macpac vs Patagonia
- Arc'teryx vs Macpac
- Macpac vs Swanndri
- Macpac vs Torpedo7
- Macpac vs Mons Royale
- Bivouac Outdoor vs Macpac
- Macpac vs The North Face
- Macpac vs Zempire
- Cactus Outdoor vs Macpac
- Bellroy vs Macpac
- Earth Sea Sky vs Macpac
- Kiwi Camping vs Macpac
- Macpac vs OZtrail
- Macpac vs Osprey
- Macpac vs Volcom
- Burton vs Macpac
- Helly Hansen vs Macpac
- Coleman vs Macpac
- Columbia vs Macpac
- Macpac vs Rab
- Herschel vs Macpac
- Icebreaker vs Macpac
- Macpac vs Sea to Summit
- Black Wolf vs Macpac
- Aarn vs Macpac
- Deuter vs Macpac
- Macpac vs Therm-a-Rest
- Macpac vs Noble Wilde
- Macpac vs Norsewear
- Macpac vs Smartwool
- Macpac vs Untouched World
- Exped vs Macpac
- Devold vs Macpac
- Castelli vs Macpac
- Macpac vs One Planet
- Gregory vs Macpac
- First Lite vs Macpac
- Helinox vs Macpac
- Big Agnes vs Macpac
- Macpac vs NOMATIC
How has branded search demand for Macpac changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Macpac in New Zealand fell from 64K to 54.3K.
- Across the 12 months ending September 2026, Macpac’s share of searches among merino clothing brands in New Zealand held steady, from 1.2% to 1.1%.
How did search popularity change for New Zealand merino clothing brands in September 2026?
6 changes
In September 2026, Untouched World gained share of searches among merino clothing brands in New Zealand, from 42.8% to 43.9%.
In September 2026, Mons Royale gained share of searches among merino clothing brands in New Zealand, from 38.9% to 39.9%.
In September 2026, Smartwool lost share of searches among merino clothing brands in New Zealand, from 3% to 2.2%.
In September 2026, Icebreaker lost share of searches among merino clothing brands in New Zealand, from 3.7% to 3.1%.
Norsewear’s share of searches among merino clothing brands in New Zealand has lost ground for 3 months in a row, from 10.5% to 8% in September 2026.
Macpac’s share of searches among merino clothing brands in New Zealand has lost ground for 3 months in a row, from 1.7% to 1.1% in September 2026.
How are Macpac’s branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Macpac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Macpac
- macpac bags
- macpac camping gear
- macpac colombo st
- macpac fleece
- macpac jacket
- macpac merino
- macpac outdoor clothing
- macpac outdoor gear
- macpac outlet
- macpac packs
- macpac queen st
- macpac queensgate
- macpac rain jacket
- macpac sale
- macpac sleeping bags
- macpac st lukes
- macpac te rapa
- macpac tents
- macpac tower junction
- macpac vest
- macpac westgate
Do you work for Macpac? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Macpac compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Outdoor clothing brands | 2nd of 12 | 26.9% | Show ranking |
| outdoor equipment retailers | 3rd of 5 | 27.2% | Show ranking |
| Waterproof jacket brands | 2nd of 7 | 31.6% | Show ranking |
| Backpack brands | 2nd of 8 | 41.7% | Show ranking |
| Camping gear brands | 2nd of 9 | 41.9% | Show ranking |
| Tramping pack brands | 2nd of 8 | 44.9% | Show ranking |
| Camping chair brands | 2nd of 8 | 45.1% | Show ranking |
| Sleeping bag brands | 2nd of 8 | 46.3% | Show ranking |
| Snow pants brands | 1st of 8 | 49.9% | Show ranking |
| Base layer brands | 1st of 8 | 82.4% | Show ranking |
| Merino clothing brands | 7th of 8 | 1.1% | Shown above |
Is Macpac your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.