Brandwave

Earth Sea Sky vs Macpac:Which is more popular by branded search in New Zealand?

In August 2026, Macpac had more branded searches than Earth Sea Sky among outdoor clothing brands in New Zealand. Macpac was estimated to have 82.2K branded searches compared to Earth Sea Sky’s 2.8K, and held a 26% Share of Search versus Earth Sea Sky’s 0.89%.

Share of Search among outdoor clothing brands in New Zealand in August 2026Which is more popular in search, Earth Sea Sky or Macpac?
Earth Sea Sky0.89%2.8K searches
vs
Macpac26%82.2K searches
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Which is more popular in search, Earth Sea Sky or Macpac?

Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Earth Sea Sky and Macpac among outdoor clothing brands in New Zealand, by month

Share of Search by month for Macpac, Earth Sea Sky. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacPatagoniaSwanndriArc'teryxThe North FaceIcebreakerColumbiaEarth Sea SkyRab
Oct 202535.7%32.8%11%7.6%5.5%2.9%2.5%0.49%0.97%0.48%
Nov 202539%31.5%9.6%8%5.3%2.8%2.3%0.41%0.72%0.34%
Dec 202539.6%34.4%9.1%6.6%4.7%2.4%1.8%0.43%0.68%0.32%
Jan 202639.2%31.3%11.8%5.4%5.5%3.3%1.7%0.58%0.9%0.41%
Feb 202636.1%31.7%12.5%6.7%5.6%3.2%2%0.65%0.96%0.54%
Mar 202636.4%32.1%11.2%7.8%5%3.2%2.1%0.63%0.95%0.57%
Apr 202638%29%10.9%9.4%5.1%3.3%2.2%0.72%0.89%0.6%
May 202636.1%29.5%9.1%10.2%5%4.8%2.3%1.5%0.93%0.56%
Jun 202636.1%27.9%8.1%10.7%5.9%6.2%1.9%1.7%0.98%0.47%
Jul 202638%26%8.5%9.6%6.3%6.5%2.2%1.2%1.1%0.51%
Aug 202633.9%26%12.8%9.5%8.2%4.8%2.5%0.92%0.89%0.56%
Sep 2026——————————

How has the Earth Sea Sky and Macpac comparison changed over the last 12 months?

How did search popularity change for New Zealand outdoor clothing brands in August 2026?

  1. Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand has lost ground for 3 months in a row, from 29.5% to 26% in August 2026.

  2. Estimated monthly branded searches for Earth Sea Sky in New Zealand rose 15% over 11 measured months, from 2.5K to 2.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Earth Sea Sky’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Earth Sea Sky

10 branded search terms

  • earth sea sky
  • earth sea sky equipment
  • earth sea sky hydrophobia
  • earth sea sky jacket
  • earth sea sky near me
  • earth sea sky nz
  • earth sea sky online
  • earthseasky
  • earthseasky co nz
  • earthseasky nz

Macpac

25 branded search terms

  • Macpac
  • macpac bags
  • macpac camping gear
  • macpac co nz
  • macpac colombo st
  • macpac fleece
  • macpac jacket
  • macpac near me
  • macpac nz
  • macpac online
  • macpac outdoor clothing
  • macpac outdoor gear
  • macpac outlet
  • macpac packs
  • macpac queen st
  • macpac queensgate
  • macpac rain jacket
  • macpac sale
  • macpac sleeping bags
  • macpac st lukes
  • macpac te rapa
  • macpac tents
  • macpac tower junction
  • macpac vest
  • macpac westgate

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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