Macpac vs Zempire:Which is more popular?

Name: Macpac vs Zempire: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Macpac had more branded searches than Zempire among camping gear brands in New Zealand. Macpac had about 50,400 branded searches, while Zempire had 4,810. Macpac made up 41.9% of all camping gear brand searches we track, and Zempire accounted for 4%. When we asked ChatGPT and Google AI Overviews about camping gear brands, Macpac appeared in four of the five answers and Zempire in two. Macpac was mentioned before Zempire in every answer.

Among camping gear brands in New Zealand in September 2026

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Top camping gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Macpac was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zempire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Macpac was listed before Zempire in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kathmandu	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Macpac	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Kiwi Camping	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Zempire	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Coleman	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Sea to Summit	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
OZtrail	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Black Wolf	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Companion	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kiwi Camping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coleman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OZtrail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping gear brands

5 answers

Asked ChatGPT
“Which camping gear brand should I buy in New Zealand?”
1. 1Macpac
2. 2Kathmandu
3. 3Coleman
4. 4Zempire
5. 5Sea to Summit
Asked ChatGPT
“What are the best camping gear brands in New Zealand?”
1. 1Macpac
2. 2Kiwi Camping
3. 3Kathmandu
4. 4Sea to Summit
5. 5Zempire
Asked ChatGPT
“What's the best camping gear brand in New Zealand for a family campsite?”
1. 1Kiwi Camping
2. 2Macpac
3. 3Kathmandu
4. 4Coleman
Searched Google, AI Overview
“camping equipment nz”
1. 1Kathmandu
2. 2OZtrail
3. 3Macpac
Searched Google, AI Overview
“outdoor gear nz”
1. 1Kathmandu
2. 2Kiwi Camping

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Macpac or Zempire more popular in search?

This chart shows how often people search Google for Macpac and Zempire by name. Each line represents a brand's share of searches for all nine camping gear brands we track, month by month, from searches in New Zealand.

Macpac and Zempire among camping gear brands in New Zealand, by month

Month	Kathmandu	Macpac	Zempire	Kiwi Camping	OZtrail	Coleman	Sea to Summit	Black Wolf	Companion
Oct 2025	41.6%	43.3%	6.8%	3.8%	2.2%	1.3%	0.64%	0.34%	0.01%
Nov 2025	45.9%	39.4%	6.1%	3.9%	2.3%	1.6%	0.54%	0.28%	<0.01%
Dec 2025	40.9%	41.3%	7.6%	4.2%	3%	2.3%	0.46%	0.21%	0.01%
Jan 2026	38.7%	39.1%	10.3%	5.6%	3.2%	2.3%	0.52%	0.28%	0.01%
Feb 2026	42.9%	44.7%	4.9%	3.3%	2%	1.2%	0.73%	0.24%	0.01%
Mar 2026	45.5%	47%	2.6%	2.2%	1.1%	0.67%	0.65%	0.25%	0.01%
Apr 2026	50.3%	44%	2.1%	1.7%	0.72%	0.43%	0.52%	0.25%	0.01%
May 2026	47.3%	48.3%	1.5%	1.2%	0.54%	0.3%	0.58%	0.28%	0.01%
Jun 2026	48.3%	48.1%	1.3%	0.82%	0.53%	0.26%	0.4%	0.2%	0.01%
Jul 2026	52.6%	43.1%	1.7%	0.95%	0.65%	0.36%	0.43%	0.22%	<0.01%
Aug 2026	50.2%	43.2%	2.6%	1.4%	1.2%	0.52%	0.52%	0.33%	0.01%
Sep 2026	47.9%	41.9%	4%	2.5%	1.7%	0.94%	0.6%	0.39%	<0.01%

How has the Macpac and Zempire comparison changed over the last 12 months?

3 findings

Macpac was ahead of Zempire in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Macpac’s share of searches among camping gear brands in New Zealand moved from 43.3% to 41.9%, and its estimated monthly branded searches moved from 59.8K to 50.4K.
Across the 12 months ending September 2026, Zempire’s share of searches among camping gear brands in New Zealand moved from 6.8% to 4%, and its estimated monthly branded searches moved from 9.4K to 4.8K.

How did search popularity change for New Zealand camping gear brands in September 2026?

2 changes

In September 2026, Zempire gained share of searches among camping gear brands in New Zealand, from 2.6% to 4%.
In September 2026, Macpac lost share of searches among camping gear brands in New Zealand, from 43.2% to 41.9%.

How are branded searches counted?

30 search terms

Brandwave collects information about searches that people make online using Macpac’s and Zempire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.