Brandwave

Kiwi Camping vs Zempire:Which is more popular?

In September 2026, Zempire had more branded searches than Kiwi Camping among camping gear brands in New Zealand. Zempire had about 4,810 branded searches, while Kiwi Camping had 3,010. Zempire made up 4% of all camping gear brand searches we track, and Kiwi Camping accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about camping gear brands, Kiwi Camping appeared in three of the five answers and Zempire in two. Kiwi Camping was mentioned before Zempire in two out of three answers that named either.

Among camping gear brands in New Zealand in September 2026

Who do people search for more?

Zempire, about 60% more searches than Kiwi Camping

Zempire 4.8K searchesKiwi Camping 3K searches

Who does AI mention more?

Kiwi Camping, mentioned in 3 of 5 answers, Zempire in 2

Kiwi Camping in 3 of 5Zempire in 2 of 5

Who does AI recommend more?

Kiwi Camping, named ahead of Zempire in 2 of 3 answers

Kiwi Camping first in 2Zempire first in 1

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Top camping gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kiwi Camping was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zempire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kiwi Camping was listed before Zempire in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Kathmandu2nd
  3. Kiwi Camping3rd
  4. Coleman4th
  5. OZtrail5th
  6. Zempire6th
  7. Sea to Summit6th
  8. Black Wolf–
  9. Companion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Camping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping gear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Kiwi Camping or Zempire more popular in search?

This chart shows how often people search Google for Kiwi Camping and Zempire by name. Each line represents a brand's share of searches for all nine camping gear brands we track, month by month, from searches in New Zealand.

Kiwi Camping and Zempire among camping gear brands in New Zealand, by month

Share of searches by month for Zempire, Kiwi Camping. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacZempireKiwi CampingOZtrailColemanSea to SummitBlack WolfCompanion
Oct 202541.6%43.3%6.8%3.8%2.2%1.3%0.64%0.34%0.01%
Nov 202545.9%39.4%6.1%3.9%2.3%1.6%0.54%0.28%<0.01%
Dec 202540.9%41.3%7.6%4.2%3%2.3%0.46%0.21%0.01%
Jan 202638.7%39.1%10.3%5.6%3.2%2.3%0.52%0.28%0.01%
Feb 202642.9%44.7%4.9%3.3%2%1.2%0.73%0.24%0.01%
Mar 202645.5%47%2.6%2.2%1.1%0.67%0.65%0.25%0.01%
Apr 202650.3%44%2.1%1.7%0.72%0.43%0.52%0.25%0.01%
May 202647.3%48.3%1.5%1.2%0.54%0.3%0.58%0.28%0.01%
Jun 202648.3%48.1%1.3%0.82%0.53%0.26%0.4%0.2%0.01%
Jul 202652.6%43.1%1.7%0.95%0.65%0.36%0.43%0.22%<0.01%
Aug 202650.2%43.2%2.6%1.4%1.2%0.52%0.52%0.33%0.01%
Sep 202647.9%41.9%4%2.5%1.7%0.94%0.6%0.39%<0.01%

How has the Kiwi Camping and Zempire comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand camping gear brands in September 2026?

2 changes

  1. In September 2026, Zempire gained share of searches among camping gear brands in New Zealand, from 2.6% to 4%.

  2. In September 2026, Kiwi Camping gained share of searches among camping gear brands in New Zealand, from 1.4% to 2.5%.

How are branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Kiwi Camping’s and Zempire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kiwi Camping

10 branded search terms

  • kiwi camping
  • kiwi camping chairs
  • kiwi camping gazebo
  • kiwi camping kingfisher
  • kiwi camping savanna
  • kiwi camping shelter
  • kiwi camping tent
  • kiwi camping trolley
  • kiwicamping
  • kiwicamping tent

Zempire

16 branded search terms

  • zempire
  • zempire aerobase 3
  • zempire air tent
  • zempire airforce 1
  • zempire camping
  • zempire canvas tent
  • zempire chair
  • zempire evo
  • zempire gazebo
  • zempire inflatable tents
  • zempire mattress
  • zempire monstamat
  • zempire monstamat twin
  • zempire pump
  • zempire shelter
  • zempire tent

How the Brand Demand Index is measured

Other head-to-heads among camping gear brands

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