Brandwave

How popular isZempire?

In September 2026, people searched for Zempire by name about 4,810 times in New Zealand, a 48.8% decrease from the previous year. These searches made up 4% of all New Zealand camping gear brand searches, placing Zempire third out of nine brands. When we asked both ChatGPT and Google AI Overviews about camping gear brands, Zempire appeared in two of the five answers and was the joint sixth most recommended of the nine.

Search and AI answers in September 2026

Zempire is the third most searched of 9 competitors and the joint sixth most recommended in AI answers.

  1. KathmanduShare of searches 47.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MacpacShare of searches 41.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. ZempireShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Kiwi CampingShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. OZtrailShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+4 more

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Top camping gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zempire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zempire is the joint sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Kathmandu2nd
  3. Kiwi Camping3rd
  4. Coleman4th
  5. OZtrail5th
  6. Zempire6th
  7. Sea to Summit6th
  8. Black Wolf–
  9. Companion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Camping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping gear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which camping gear brands compete with Zempire?

Zempire against camping gear brands in New Zealand, by month

Share of searches by month for Kathmandu, Macpac, Zempire, Kiwi Camping. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacZempireKiwi CampingOZtrailColemanSea to SummitBlack WolfCompanion
Oct 202541.6%43.3%6.8%3.8%2.2%1.3%0.64%0.34%0.01%
Nov 202545.9%39.4%6.1%3.9%2.3%1.6%0.54%0.28%<0.01%
Dec 202540.9%41.3%7.6%4.2%3%2.3%0.46%0.21%0.01%
Jan 202638.7%39.1%10.3%5.6%3.2%2.3%0.52%0.28%0.01%
Feb 202642.9%44.7%4.9%3.3%2%1.2%0.73%0.24%0.01%
Mar 202645.5%47%2.6%2.2%1.1%0.67%0.65%0.25%0.01%
Apr 202650.3%44%2.1%1.7%0.72%0.43%0.52%0.25%0.01%
May 202647.3%48.3%1.5%1.2%0.54%0.3%0.58%0.28%0.01%
Jun 202648.3%48.1%1.3%0.82%0.53%0.26%0.4%0.2%0.01%
Jul 202652.6%43.1%1.7%0.95%0.65%0.36%0.43%0.22%<0.01%
Aug 202650.2%43.2%2.6%1.4%1.2%0.52%0.52%0.33%0.01%
Sep 202647.9%41.9%4%2.5%1.7%0.94%0.6%0.39%<0.01%

  1. 1.Kathmandu

    47.9%

    Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share -2.3 points.

  2. 2.Macpac

    41.9%

    Held 2nd. 50.4K estimated branded searches, -16.1% vs prior month. Share -1.3 points.

  3. 3.Zempire

    4%

    Held 3rd. 4.8K estimated branded searches, +34% vs prior month. Share +1.4 points.

  4. 4.Kiwi Camping

    2.5%

    Held 4th. 3K estimated branded searches, +51.3% vs prior month. Share +1.1 points.

  5. 5.OZtrail

    1.7%

    Held 5th. 2.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Coleman

    0.94%

    Held 6th. 1.1K estimated branded searches, +56.9% vs prior month. Share +0.4 points.

  7. 7.Sea to Summit

    0.6%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Black Wolf

    0.39%

    Held 8th. 470 estimated branded searches, +2.2% vs prior month. Share +0.1 points.

  9. 9.Companion

    <0.01%

    Held 9th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Zempire and its closest rivals

Every comparison with Zempire

8 comparisons

How has branded search demand for Zempire changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zempire in New Zealand fell from 9.4K to 4.8K.
  • Across the 12 months ending September 2026, Zempire’s share of searches among camping gear brands in New Zealand decreased from 6.8% to 4%.
  • Across the 12 months ending September 2026, Zempire’s share of searches among camping gear brands in New Zealand peaked at 10.3% in January 2026 and was lowest at 1.3% in June 2026.

How did search popularity change for New Zealand camping gear brands in September 2026?

6 changes

  1. In September 2026, Zempire gained share of searches among camping gear brands in New Zealand, from 2.6% to 4%.

  2. In September 2026, Kiwi Camping gained share of searches among camping gear brands in New Zealand, from 1.4% to 2.5%.

  3. In September 2026, OZtrail gained share of searches among camping gear brands in New Zealand, from 1.2% to 1.7%.

  4. In September 2026, Kathmandu lost share of searches among camping gear brands in New Zealand, from 50.2% to 47.9%.

  5. In September 2026, Macpac lost share of searches among camping gear brands in New Zealand, from 43.2% to 41.9%.

  6. Coleman’s share of searches among camping gear brands in New Zealand has gained ground for 3 months in a row, from 0.26% to 0.94% in September 2026.

How are Zempire’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Zempire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zempire
  • zempire aerobase 3
  • zempire air tent
  • zempire airforce 1
  • zempire camping
  • zempire canvas tent
  • zempire chair
  • zempire evo
  • zempire gazebo
  • zempire inflatable tents
  • zempire mattress
  • zempire monstamat
  • zempire monstamat twin
  • zempire pump
  • zempire shelter
  • zempire tent

Do you work for Zempire? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zempire compete?

Zempire is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping gear brands3rd of 94%Shown above
Camping chair brands3rd of 82.3%Show ranking
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Is Zempire your brand?

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