Kathmandu vs Rab:Which is more popular by branded search in New Zealand?
In August 2026, Kathmandu had more branded searches than Rab among outdoor clothing brands in New Zealand. Kathmandu was estimated to have 107K branded searches compared to Rab’s 1.8K, and held a 33.9% Share of Search versus Rab’s 0.56%.
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Which is more popular in search, Kathmandu or Rab?
Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kathmandu, Rab. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Patagonia | Swanndri | Arc'teryx | The North Face | Icebreaker | Columbia | Earth Sea Sky | Rab |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 32.8% | 11% | 7.6% | 5.5% | 2.9% | 2.5% | 0.49% | 0.97% | 0.48% |
| Nov 2025 | 39% | 31.5% | 9.6% | 8% | 5.3% | 2.8% | 2.3% | 0.41% | 0.72% | 0.34% |
| Dec 2025 | 39.6% | 34.4% | 9.1% | 6.6% | 4.7% | 2.4% | 1.8% | 0.43% | 0.68% | 0.32% |
| Jan 2026 | 39.2% | 31.3% | 11.8% | 5.4% | 5.5% | 3.3% | 1.7% | 0.58% | 0.9% | 0.41% |
| Feb 2026 | 36.1% | 31.7% | 12.5% | 6.7% | 5.6% | 3.2% | 2% | 0.65% | 0.96% | 0.54% |
| Mar 2026 | 36.4% | 32.1% | 11.2% | 7.8% | 5% | 3.2% | 2.1% | 0.63% | 0.95% | 0.57% |
| Apr 2026 | 38% | 29% | 10.9% | 9.4% | 5.1% | 3.3% | 2.2% | 0.72% | 0.89% | 0.6% |
| May 2026 | 36.1% | 29.5% | 9.1% | 10.2% | 5% | 4.8% | 2.3% | 1.5% | 0.93% | 0.56% |
| Jun 2026 | 36.1% | 27.9% | 8.1% | 10.7% | 5.9% | 6.2% | 1.9% | 1.7% | 0.98% | 0.47% |
| Jul 2026 | 38% | 26% | 8.5% | 9.6% | 6.3% | 6.5% | 2.2% | 1.2% | 1.1% | 0.51% |
| Aug 2026 | 33.9% | 26% | 12.8% | 9.5% | 8.2% | 4.8% | 2.5% | 0.92% | 0.89% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Kathmandu and Rab comparison changed over the last 12 months?
3 findings
- Kathmandu was ahead of Rab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 35.7% to 33.9%, and its estimated monthly branded searches moved from 90.2K to 107K.
- Across the 11 months ending August 2026, Rab’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 0.48% to 0.56%, and its estimated monthly branded searches moved from 1.2K to 1.8K.
How did search popularity change for New Zealand outdoor clothing brands in August 2026?
2 changes
In August 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands in New Zealand, from 38% to 33.9%.
Estimated monthly branded searches for Rab in New Zealand rose 45.5% over 11 measured months, from 1.2K to 1.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kathmandu’s and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kathmandu
29 branded search terms
- Kathmandu
- kathmandu bayfair
- kathmandu beach shelter
- kathmandu beach trolley
- kathmandu botany
- kathmandu camping gear
- kathmandu co nz
- kathmandu gloves
- kathmandu hiking gear
- kathmandu jacket
- kathmandu lyall bay
- kathmandu near me
- kathmandu northland
- kathmandu nz
- kathmandu online
- kathmandu outdoor clothing
- kathmandu outdoor gear
- kathmandu outlet
- kathmandu retreat 280
- kathmandu retreat 80
- kathmandu shop near me
- kathmandu socks
- kathmandu st lukes
- kathmandu sylvia park
- kathmandu tower junction
- kathmandu trolley
- kathmandu vest
- kathmandu waitakere
- kathmandu westgate
Rab
10 branded search terms
- downpour jacket rab
- rab clothing
- rab duvet jacket
- rab female jacket
- rab jacket
- rab jacket puffer
- rab nz
- rab phantom jacket
- rab rain jacket
- rab womens rain jacket
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.