How popular isRab?
In September 2026, people searched for Rab by name about 1,150 times in New Zealand, a 25% increase from the previous year. These searches made up 0.07% of all New Zealand waterproof jacket brand searches, placing Rab seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about waterproof jacket brands, Rab did not appear in any of the answers.
Rab is the seventh most searched of 7 competitors and not listed in any AI answer.
KathmanduShare of searches 44.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MacpacShare of searches 31.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
PatagoniaShare of searches 15.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
The North FaceShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
RabShare of searches 0.07%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top waterproof jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rab did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kathmandu1st
- Macpac2nd
- Patagonia3rd
- The North Face4th
Cactus Outdoor5th
Columbia–- Rab–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The North Face2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cactus Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproof jacket brands
5 answers
Asked ChatGPT
“Which waterproof jacket brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best waterproof jacket brands in New Zealand?”
Asked ChatGPT
“What's the best waterproof jacket brand in New Zealand for rainy weather?”
Searched Google, AI Overview
“rain jacket nz”
Searched Google, AI Overview
“lightweight rain jacket”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which waterproof jacket brands compete with Rab?
Share of searches by month for Kathmandu, Macpac, Patagonia, The North Face, Cactus Outdoor, Rab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Macpac | Patagonia | The North Face | Cactus Outdoor | Columbia | Rab |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 36.1% | 14.3% | 3.3% | 3.9% | 0.36% | 0.07% |
| Nov 2025 | 47.7% | 34% | 12.6% | 2.9% | 2.5% | 0.25% | 0.05% |
| Dec 2025 | 45.5% | 37.6% | 11.6% | 2.7% | 2.2% | 0.3% | 0.06% |
| Jan 2026 | 42.3% | 34.5% | 15.8% | 3.9% | 3.1% | 0.36% | 0.06% |
| Feb 2026 | 41.6% | 34.9% | 16.6% | 3.3% | 3.1% | 0.36% | 0.08% |
| Mar 2026 | 41.9% | 36.1% | 14.3% | 3.4% | 3.9% | 0.32% | 0.08% |
| Apr 2026 | 45.2% | 32.2% | 15.1% | 3.6% | 3.5% | 0.34% | 0.09% |
| May 2026 | 42.4% | 35.5% | 13.5% | 4.3% | 3.9% | 0.39% | 0.12% |
| Jun 2026 | 43% | 36.8% | 11.6% | 4.8% | 3.3% | 0.37% | 0.07% |
| Jul 2026 | 46.6% | 32.2% | 12.4% | 4.9% | 3.5% | 0.32% | 0.09% |
| Aug 2026 | 43.1% | 30.5% | 17.4% | 5.2% | 3.3% | 0.38% | 0.09% |
| Sep 2026 | 44.9% | 31.6% | 15.3% | 4.4% | 3.4% | 0.33% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.9% | 57.6K | -17.6% | +1.8 points | |
| 2, held 2nd | 31.6% | 40.5K | -18.2% | +1.1 points | |
| 3, held 3rd | 15.3% | 19.6K | -30.7% | -2.1 points | |
| 4, held 4th | 4.4% | 5.7K | -33.6% | -0.8 points | |
| 5, held 5th | 3.4% | 4.4K | -18.5% | +0.1 points | |
| 6, held 6th | 0.33% | 420 | -32.3% | -0.1 points | |
| 7, held 7th | 0.07% | 90 | -35.7% | 0 points |
44.9%
Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share +1.8 points.
2.
Macpac31.6%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.1 points.
15.3%
Held 3rd. 19.6K estimated branded searches, -30.7% vs prior month. Share -2.1 points.
4.4%
Held 4th. 5.7K estimated branded searches, -33.6% vs prior month. Share -0.8 points.
3.4%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share +0.1 points.
6.
Columbia0.33%
Held 6th. 420 estimated branded searches, -32.3% vs prior month. Share -0.1 points.
7.
Rab0.07%
Held 7th. 90 estimated branded searches, -35.7% vs prior month. Share 0 points.
Compare popularity between Rab and its closest rivals
Every comparison with Rab
20 comparisons
- Arc'teryx vs Rab
- Cactus Outdoor vs Rab
- Columbia vs Rab
- Earth Sea Sky vs Rab
- Kathmandu vs Rab
- Macpac vs Rab
- Mons Royale vs Rab
- Patagonia vs Rab
- Rab vs Swanndri
- Rab vs The North Face
- Icebreaker vs Rab
- Exped vs Rab
- One Planet vs Rab
- Rab vs Sea to Summit
- Rab vs Therm-a-Rest
- Aarn vs Rab
- Deuter vs Rab
- Osprey vs Rab
- Gregory vs Rab
- Big Agnes vs Rab
How has branded search demand for Rab changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rab in New Zealand rose from 920 to 1.1K.
- Across the 12 months ending September 2026, Rab’s share of searches among waterproof jacket brands in New Zealand held steady at 0.07%.
How did search popularity change for New Zealand waterproof jacket brands in September 2026?
6 changes
In September 2026, Kathmandu gained share of searches among waterproof jacket brands in New Zealand, from 43.1% to 44.9%.
In September 2026, Macpac gained share of searches among waterproof jacket brands in New Zealand, from 30.5% to 31.6%.
In September 2026, Patagonia lost share of searches among waterproof jacket brands in New Zealand, from 17.4% to 15.3%.
In September 2026, The North Face lost share of searches among waterproof jacket brands in New Zealand, from 5.2% to 4.4%.
Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Columbia in New Zealand fell 14.3% over 12 measured months, from 490 to 420 in September 2026.
How are Rab’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Rab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- downpour jacket rab
- rab backpack
- rab clothing
- rab duvet jacket
- rab female jacket
- rab jacket
- rab jacket puffer
- rab pack
- rab phantom jacket
- rab rain jacket
- rab sleeping bag
Do you work for Rab? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Rab compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Outdoor clothing brands | 11th of 12 | 0.43% | Show ranking |
| Waterproof jacket brands | 7th of 7 | 0.07% | Shown above |
| Tramping pack brands | 7th of 8 | 0.13% | Show ranking |
| Sleeping bag brands | 7th of 8 | 0.15% | Show ranking |
Is Rab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.