Patagonia vs Rab:Which is more popular by branded search in New Zealand?
In August 2026, Patagonia had more branded searches than Rab among outdoor clothing brands in New Zealand. Patagonia was estimated to have 40.4K branded searches compared to Rab’s 1.8K, and held a 12.8% Share of Search versus Rab’s 0.56%.
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Which is more popular in search, Patagonia or Rab?
Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Patagonia, Rab. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Patagonia | Swanndri | Arc'teryx | The North Face | Icebreaker | Columbia | Earth Sea Sky | Rab |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 32.8% | 11% | 7.6% | 5.5% | 2.9% | 2.5% | 0.49% | 0.97% | 0.48% |
| Nov 2025 | 39% | 31.5% | 9.6% | 8% | 5.3% | 2.8% | 2.3% | 0.41% | 0.72% | 0.34% |
| Dec 2025 | 39.6% | 34.4% | 9.1% | 6.6% | 4.7% | 2.4% | 1.8% | 0.43% | 0.68% | 0.32% |
| Jan 2026 | 39.2% | 31.3% | 11.8% | 5.4% | 5.5% | 3.3% | 1.7% | 0.58% | 0.9% | 0.41% |
| Feb 2026 | 36.1% | 31.7% | 12.5% | 6.7% | 5.6% | 3.2% | 2% | 0.65% | 0.96% | 0.54% |
| Mar 2026 | 36.4% | 32.1% | 11.2% | 7.8% | 5% | 3.2% | 2.1% | 0.63% | 0.95% | 0.57% |
| Apr 2026 | 38% | 29% | 10.9% | 9.4% | 5.1% | 3.3% | 2.2% | 0.72% | 0.89% | 0.6% |
| May 2026 | 36.1% | 29.5% | 9.1% | 10.2% | 5% | 4.8% | 2.3% | 1.5% | 0.93% | 0.56% |
| Jun 2026 | 36.1% | 27.9% | 8.1% | 10.7% | 5.9% | 6.2% | 1.9% | 1.7% | 0.98% | 0.47% |
| Jul 2026 | 38% | 26% | 8.5% | 9.6% | 6.3% | 6.5% | 2.2% | 1.2% | 1.1% | 0.51% |
| Aug 2026 | 33.9% | 26% | 12.8% | 9.5% | 8.2% | 4.8% | 2.5% | 0.92% | 0.89% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Patagonia and Rab comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Rab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 11% to 12.8%, and its estimated monthly branded searches moved from 27.8K to 40.4K.
- Across the 11 months ending August 2026, Rab’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 0.48% to 0.56%, and its estimated monthly branded searches moved from 1.2K to 1.8K.
How did search popularity change for New Zealand outdoor clothing brands in August 2026?
2 changes
In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%.
Estimated monthly branded searches for Rab in New Zealand rose 45.5% over 11 measured months, from 1.2K to 1.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Patagonia’s and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Patagonia
20 branded search terms
- patagonia
- patagonia backpacks
- patagonia black hole
- patagonia cap
- patagonia coats
- patagonia hoody
- patagonia houdini
- patagonia inc
- patagonia jumper
- patagonia nano puff
- patagonia near me
- patagonia nz
- patagonia online
- patagonia purse
- patagonia r
- patagonia rain gear
- patagonia sale
- patagonia synchilla
- patagonia torrentshell
- patagonia torrentshell 3l
Rab
10 branded search terms
- downpour jacket rab
- rab clothing
- rab duvet jacket
- rab female jacket
- rab jacket
- rab jacket puffer
- rab nz
- rab phantom jacket
- rab rain jacket
- rab womens rain jacket
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.