Brandwave

Aarn vs Rab:Which is more popular?

In September 2026, Aarn had more branded searches than Rab among tramping pack brands in New Zealand. Aarn had about 410 branded searches, while Rab had 150. Aarn made up 0.36% of all tramping pack brand searches we track, and Rab accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about tramping pack brands, Rab appeared in three of the five answers and Aarn in none.

Among tramping pack brands in New Zealand in September 2026

Who do people search for more?

Aarn, about 3 searches for every 1 for Rab

Aarn 410 searchesRab 150 searches

Who does AI mention more?

Rab, mentioned in 3 of 5 answers, Aarn in 0

Rab in 3 of 5Aarn in 0 of 5

Who does AI recommend more?

Rab, the only one of the two named

Rab first in 3Aarn never named

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Top tramping pack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rab was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aarn did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Osprey1st
  2. Deuter2nd
  3. Macpac3rd
  4. Rab4th
  5. Gregory5th
  6. Kathmandu–
  7. Cactus Outdoor–
  8. Aarn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deuter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cactus Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aarn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tramping pack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Aarn or Rab more popular in search?

This chart shows how often people search Google for Aarn and Rab by name. Each line represents a brand's share of searches for all eight tramping pack brands we track, month by month, from searches in New Zealand.

Aarn and Rab among tramping pack brands in New Zealand, by month

Share of searches by month for Aarn, Rab. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacCactus OutdoorAarnOspreyDeuterRabGregory
Oct 202546%48.7%4.3%0.43%0.14%0.17%0.09%0.1%
Nov 202551.5%45%2.7%0.32%0.16%0.16%0.07%0.06%
Dec 202547.9%49.1%2.4%0.27%0.14%0.11%0.06%0.07%
Jan 202647.1%48.5%3.4%0.48%0.16%0.13%0.08%0.11%
Feb 202646.3%49.2%3.5%0.46%0.2%0.17%0.09%0.12%
Mar 202646.2%48.6%4.3%0.39%0.17%0.17%0.11%0.1%
Apr 202650.5%44.8%3.9%0.35%0.15%0.12%0.1%0.06%
May 202646.6%48.2%4.3%0.52%0.17%0.14%0.08%0.07%
Jun 202647.6%48.1%3.6%0.31%0.12%0.08%0.07%0.05%
Jul 202652.1%43.3%3.9%0.34%0.19%0.08%0.08%0.04%
Aug 202650.8%44.4%3.9%0.28%0.23%0.12%0.12%0.09%
Sep 202650.3%44.9%3.8%0.36%0.23%0.18%0.13%0.12%

How has the Aarn and Rab comparison changed over the last 12 months?

3 findings
  • Aarn was ahead of Rab in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aarn’s share of searches among tramping pack brands in New Zealand moved from 0.43% to 0.36%, and its estimated monthly branded searches moved from 530 to 410.
  • Across the 12 months ending September 2026, Rab’s share of searches among tramping pack brands in New Zealand moved from 0.09% to 0.13%, and its estimated monthly branded searches moved from 110 to 150.

How did search popularity change for New Zealand tramping pack brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Rab in New Zealand rose 36.4% over 12 measured months, from 110 to 150 in September 2026.

  2. Estimated monthly branded searches for Aarn in New Zealand fell 22.6% over 12 measured months, from 530 to 410 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Aarn’s and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aarn

2 branded search terms

  • aarn
  • aarn packs

Rab

2 branded search terms

  • rab backpack
  • rab pack

How the Brand Demand Index is measured

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