Brandwave

Mons Royale vs Rab:Which is more popular?

In September 2026, Mons Royale had more branded searches than Rab among outdoor clothing brands in New Zealand. Mons Royale had about 9,310 branded searches, while Rab had 830. Mons Royale made up 4.8% of all outdoor clothing brand searches we track, and Rab accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about outdoor clothing brands, Mons Royale and Rab each appeared in two of the five answers. Mons Royale was mentioned before Rab in every answer that named either.

Among outdoor clothing brands in New Zealand in September 2026

Who do people search for more?

Mons Royale, about 11 searches for every 1 for Rab

Mons Royale 9.3K searchesRab 830 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Mons Royale in 2 of 5Rab in 2 of 5

Who does AI recommend more?

Mons Royale, named ahead of Rab in 2 of 2 answers

Mons Royale first in 2Rab never first

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Top outdoor clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mons Royale and Rab were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mons Royale was listed before Rab in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kathmandu1st
  2. Macpac2nd
  3. Patagonia3rd
  4. The North Face4th
  5. Cactus Outdoor5th
  6. Icebreaker6th
  7. Earth Sea Sky7th
  8. Mons Royale8th
  9. Swanndri9th
  10. Rab10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cactus Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mons Royale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icebreaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swanndri1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about outdoor clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mons Royale or Rab more popular in search?

This chart shows how often people search Google for Mons Royale and Rab by name. Each line represents a brand's share of searches for all 12 outdoor clothing brands we track, month by month, from searches in New Zealand.

Mons Royale and Rab among outdoor clothing brands in New Zealand, by month

Share of searches by month for Mons Royale, Rab. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacPatagoniaArc'teryxSwanndriMons RoyaleThe North FaceCactus OutdoorEarth Sea SkyColumbiaRabIcebreaker
Oct 202531.6%32.7%10.4%6.4%8.1%2.8%2.7%3%1.1%0.44%0.34%0.4%
Nov 202536%30.8%9.3%5.8%9%3.2%2.3%1.9%0.85%0.34%0.23%0.31%
Dec 202534.9%35.2%8.7%5.5%7%2.9%2.2%1.8%0.82%0.39%0.24%0.25%
Jan 202632.6%32.9%11.9%6.5%5.5%2.7%3.2%2.4%1.1%0.51%0.32%0.32%
Feb 202631.4%32.6%12.2%6.2%6.8%3.2%2.7%2.4%1.1%0.59%0.44%0.35%
Mar 202631.5%32.2%10.3%5.6%8.4%3.9%2.6%3%1.1%0.56%0.43%0.43%
Apr 202632.9%28.6%10.4%5.8%10.8%3.5%2.8%2.5%1.1%0.72%0.52%0.37%
May 202630.7%29.9%8.9%5.8%11.6%3.7%3.2%2.7%1.1%1.3%0.51%0.42%
Jun 202631.2%30%7.8%6.5%12.1%3.1%4.1%2.3%1.2%0.89%0.4%0.36%
Jul 202633.4%26.5%8.3%7.2%10.6%4%4.8%2.5%1.3%0.58%0.46%0.42%
Aug 202630.4%25.3%11.4%9%10.3%4.6%4.2%2.3%0.97%0.56%0.45%0.44%
Sep 202631.5%26.9%10.1%9.1%8.6%4.8%3.2%2.5%2.1%0.44%0.43%0.39%

How has the Mons Royale and Rab comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand outdoor clothing brands in September 2026?

2 changes

  1. Mons Royale’s share of searches among outdoor clothing brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.8% in September 2026.

  2. Estimated monthly branded searches for Rab in New Zealand rose 29.7% over 12 measured months, from 640 to 830 in September 2026.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Mons Royale’s and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mons Royale

12 branded search terms

  • mons royale
  • mons royale cap
  • mons royale hoodie
  • mons royale jacket
  • mons royale neckwarmer
  • mons royale outlet
  • mons royale pants
  • mons royale sale
  • mons royale shorts
  • mons royale socks
  • mons royale vest
  • monsroyale

Rab

8 branded search terms

  • downpour jacket rab
  • rab clothing
  • rab duvet jacket
  • rab female jacket
  • rab jacket
  • rab jacket puffer
  • rab phantom jacket
  • rab rain jacket

How the Brand Demand Index is measured

Other head-to-heads among outdoor clothing brands

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