Brandwave

Kathmandu vs The North Face:Which is more popular?

In September 2026, Kathmandu had more branded searches than The North Face among waterproof jacket brands in New Zealand. Kathmandu had about 57,600 branded searches, while The North Face had 5,660. Kathmandu made up 44.9% of all waterproof jacket brand searches we track, and The North Face accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about waterproof jacket brands, Kathmandu appeared in all five answers and The North Face in two. Kathmandu was mentioned before The North Face in every answer.

Among waterproof jacket brands in New Zealand in September 2026

Who do people search for more?

Kathmandu, about 10 searches for every 1 for The North Face

Kathmandu 57.6K searchesThe North Face 5.7K searches

Who does AI mention more?

Kathmandu, mentioned in every answer we collected

Kathmandu in 5 of 5The North Face in 2 of 5

Who does AI recommend more?

Kathmandu, named ahead of The North Face in every answer

Kathmandu first in 5The North Face never first

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Top waterproof jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kathmandu appeared in all five answers. The North Face was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kathmandu was listed before The North Face in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kathmandu1st
  2. Macpac2nd
  3. Patagonia3rd
  4. The North Face4th
  5. Cactus Outdoor5th
  6. Columbia–
  7. Rab–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cactus Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kathmandu or The North Face more popular in search?

This chart shows how often people search Google for Kathmandu and The North Face by name. Each line represents a brand's share of searches for all seven waterproof jacket brands we track, month by month, from searches in New Zealand.

Kathmandu and The North Face among waterproof jacket brands in New Zealand, by month

Share of searches by month for Kathmandu, The North Face. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacPatagoniaThe North FaceCactus OutdoorColumbiaRab
Oct 202541.9%36.1%14.3%3.3%3.9%0.36%0.07%
Nov 202547.7%34%12.6%2.9%2.5%0.25%0.05%
Dec 202545.5%37.6%11.6%2.7%2.2%0.3%0.06%
Jan 202642.3%34.5%15.8%3.9%3.1%0.36%0.06%
Feb 202641.6%34.9%16.6%3.3%3.1%0.36%0.08%
Mar 202641.9%36.1%14.3%3.4%3.9%0.32%0.08%
Apr 202645.2%32.2%15.1%3.6%3.5%0.34%0.09%
May 202642.4%35.5%13.5%4.3%3.9%0.39%0.12%
Jun 202643%36.8%11.6%4.8%3.3%0.37%0.07%
Jul 202646.6%32.2%12.4%4.9%3.5%0.32%0.09%
Aug 202643.1%30.5%17.4%5.2%3.3%0.38%0.09%
Sep 202644.9%31.6%15.3%4.4%3.4%0.33%0.07%

How has the Kathmandu and The North Face comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand waterproof jacket brands in September 2026?

2 changes

  1. In September 2026, Kathmandu gained share of searches among waterproof jacket brands in New Zealand, from 43.1% to 44.9%.

  2. In September 2026, The North Face lost share of searches among waterproof jacket brands in New Zealand, from 5.2% to 4.4%.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Kathmandu’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kathmandu

19 branded search terms

  • Kathmandu
  • kathmandu bayfair
  • kathmandu beach shelter
  • kathmandu beach trolley
  • kathmandu botany
  • kathmandu gloves
  • kathmandu lyall bay
  • kathmandu northland
  • kathmandu outlet
  • kathmandu retreat 280
  • kathmandu retreat 80
  • kathmandu socks
  • kathmandu st lukes
  • kathmandu sylvia park
  • kathmandu tower junction
  • kathmandu trolley
  • kathmandu vest
  • kathmandu waitakere
  • kathmandu westgate

The North Face

9 branded search terms

  • borealis the north face
  • the north face
  • the north face daypack
  • the north face fleece
  • the north face puffer
  • the north face raincoat
  • the north face sale
  • the north face vest
  • thenorthface

How the Brand Demand Index is measured

Other head-to-heads among waterproof jacket brands

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