Backpack cooler brands in New Zealand:Which are most popular?
In September 2026, Columbia was the most searched backpack cooler brand in New Zealand, accounting for 56.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, IceMule showed up in every answer. YETI was recommended most often, coming first in four out of five responses.
ColumbiaShare of searches 56.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
IglooShare of searches 33.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
YETIShare of searches 6.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ColemanShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
IceMuleShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top backpack cooler brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, IceMule appeared every time. YETI was recommended most often, coming first in four out of five answers. IceMule was second, and Coleman was third. Columbia, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IceMule5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Coleman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Igloo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about backpack cooler brands
5 answers
Asked ChatGPT
“Which backpack cooler brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best backpack cooler brands in New Zealand?”
Asked ChatGPT
“What's the best backpack cooler brand in New Zealand for picnics and trips?”
Searched Google, AI Overview
“best backpack cooler”
Searched Google, AI Overview
“insulated backpack cooler”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which backpack cooler brands do people search for most?
This chart shows how often people search Google for each backpack cooler brand by name. Each line represents a brand's share of searches for all six backpack cooler brands we track, month by month, from searches in New Zealand.
Share of searches by month for Columbia, Igloo, YETI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Columbia | Igloo | YETI | Coleman | IceMule | Engel |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 42.7% | 6.7% | 1.3% | 2.7% | 4% |
| Nov 2025 | 30.4% | 52.2% | 9.8% | 1.1% | 2.2% | 4.3% |
| Dec 2025 | 26.4% | 61.3% | 8.6% | 1.8% | 1.2% | 0.61% |
| Jan 2026 | 37.4% | 51.3% | 7.8% | 0.87% | 1.7% | 0.87% |
| Feb 2026 | 50% | 35.1% | 9.5% | 1.4% | 2.7% | 1.4% |
| Mar 2026 | 55.2% | 31.3% | 7.5% | 1.5% | 3% | 1.5% |
| Apr 2026 | 71.4% | 20% | 5.7% | 0% | 1.4% | 1.4% |
| May 2026 | 71.6% | 14.9% | 9.5% | 0% | 2.7% | 1.4% |
| Jun 2026 | 72.6% | 19.2% | 5.5% | 0% | 2.7% | 0% |
| Jul 2026 | 66.2% | 23% | 6.8% | 1.4% | 1.4% | 1.4% |
| Aug 2026 | 67.9% | 21.8% | 5.1% | 1.3% | 2.6% | 1.3% |
| Sep 2026 | 56.5% | 33.9% | 6.5% | 1.6% | 1.6% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.5% | 350 | -34% | -11.5 points | |
| 2, held 2nd | 33.9% | 210 | +23.5% | +12.1 points | |
| 3, held 3rd | 6.5% | 40 | 0% | +1.3 points | |
| 4, moved from 5th to 4th | 1.6% | 10 | 0% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.6% | 10 | -50% | -1 pointsmoved from 4th to 5th | |
| 6, held 6th | 0% | 0 | -100% | -1.3 points |
1.
Columbia56.5%
Held 1st. 350 estimated branded searches, -34% vs prior month. Share -11.5 points.
2.
Igloo33.9%
Held 2nd. 210 estimated branded searches, +23.5% vs prior month. Share +12.1 points.
3.
YETI6.5%
Held 3rd. 40 estimated branded searches, 0% vs prior month. Share +1.3 points.
4.
Coleman1.6%
Moved from 5th to 4th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
IceMule1.6%
Moved from 4th to 5th. 10 estimated branded searches, -50% vs prior month. Share -1 points.
6.
Engel0%
Held 6th. 0 estimated branded searches, -100% vs prior month. Share -1.3 points.
Which brand is most popular in search among backpack cooler brands in New Zealand?
6 brands
In September 2026, Columbia was the most searched among backpack cooler brands in New Zealand, with an estimated 350 branded searches, 56.5% of all searches for the six we track. Igloo is in 2nd place, 22.6 percentage points behind at 33.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Columbia | 42.7% → 56.5% | 72.6%Jun 2026 | 26.4%Dec 2025 | 1st |
| Igloo | 42.7% → 33.9% | 61.3%Dec 2025 | 14.9%May 2026 | 2nd |
| YETI | 6.7% → 6.5% | 9.8%Nov 2025 | 5.1%Aug 2026 | 3rd |
| Coleman | 1.3% → 1.6% | 1.8%Dec 2025 | 0%Apr 2026 | 6th → 4th |
| IceMule | 2.7% → 1.6% | 3%Mar 2026 | 1.2%Dec 2025 | 5th |
| Engel | 4% → 0% | 4.3%Nov 2025 | 0%Jun 2026 | 4th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Columbia’s share of searches among backpack cooler brands in New Zealand increased from 42.7% to 56.5%.
- Across the 12 months ending September 2026, Igloo’s share of searches among backpack cooler brands in New Zealand decreased from 42.7% to 33.9%.
- Across the 12 months ending September 2026, IceMule’s share of searches among backpack cooler brands in New Zealand decreased from 2.7% to 1.6%.
- Across the 12 months ending September 2026, Engel’s share of searches among backpack cooler brands in New Zealand decreased from 4% to 0%.
- Across the 12 months ending September 2026, Columbia’s share of searches among backpack cooler brands in New Zealand peaked at 72.6% in June 2026 and was lowest at 26.4% in December 2025.
- Across the 12 months ending September 2026, Igloo’s share of searches among backpack cooler brands in New Zealand peaked at 61.3% in December 2025 and was lowest at 14.9% in May 2026.
- Across the 12 months ending September 2026, YETI’s share of searches among backpack cooler brands in New Zealand peaked at 9.8% in November 2025 and was lowest at 5.1% in August 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among backpack cooler brands in New Zealand peaked at 1.8% in December 2025 and was lowest at 0% in April 2026.
- Across the 12 months ending September 2026, IceMule’s share of searches among backpack cooler brands in New Zealand peaked at 3% in March 2026 and was lowest at 1.2% in December 2025.
- Across the 12 months ending September 2026, Engel’s share of searches among backpack cooler brands in New Zealand peaked at 4.3% in November 2025 and was lowest at 0% in June 2026.
- Across the 12 months ending September 2026, Coleman rose from 6th to 4th among backpack cooler brands in New Zealand.
- Across the 12 months ending September 2026, Engel fell from 4th to 6th among backpack cooler brands in New Zealand.
- Across the 12 months ending September 2026, YETI held steady: its share of searches among backpack cooler brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand backpack cooler brands in September 2026?
6 changes
In September 2026, Igloo gained share of searches among backpack cooler brands in New Zealand, from 21.8% to 33.9%.
In September 2026, YETI gained share of searches among backpack cooler brands in New Zealand, from 5.1% to 6.5%.
In September 2026, Columbia lost share of searches among backpack cooler brands in New Zealand, from 67.9% to 56.5%.
In September 2026, Engel lost share of searches among backpack cooler brands in New Zealand, from 1.3% to 0%.
In September 2026, IceMule lost share of searches among backpack cooler brands in New Zealand, from 2.6% to 1.6%.
In September 2026, Coleman rose from 5th to 4th among backpack cooler brands in New Zealand.
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