Brandwave

Columbia vs Mons Royale:Which is more popular?

In September 2026, Mons Royale had more branded searches than Columbia among outdoor clothing brands in New Zealand. Mons Royale had about 9,310 branded searches, while Columbia had 860. Mons Royale made up 4.8% of all outdoor clothing brand searches we track, and Columbia accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about outdoor clothing brands, Mons Royale appeared in two of the five answers and Columbia in none.

Among outdoor clothing brands in New Zealand in September 2026

Who do people search for more?

Mons Royale, about 11 searches for every 1 for Columbia

Mons Royale 9.3K searchesColumbia 860 searches

Who does AI mention more?

Mons Royale, mentioned in 2 of 5 answers, Columbia in 0

Mons Royale in 2 of 5Columbia in 0 of 5

Who does AI recommend more?

Mons Royale, the only one of the two named

Mons Royale first in 2Columbia never named

Follow Columbia vs Mons Royale and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top outdoor clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mons Royale was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Columbia did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kathmandu1st
  2. Macpac2nd
  3. Patagonia3rd
  4. The North Face4th
  5. Cactus Outdoor5th
  6. Icebreaker6th
  7. Earth Sea Sky7th
  8. Mons Royale8th
  9. Swanndri9th
  10. +2 more
  11. Columbia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cactus Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mons Royale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icebreaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about outdoor clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Columbia or Mons Royale more popular in search?

This chart shows how often people search Google for Columbia and Mons Royale by name. Each line represents a brand's share of searches for all 12 outdoor clothing brands we track, month by month, from searches in New Zealand.

Columbia and Mons Royale among outdoor clothing brands in New Zealand, by month

Share of searches by month for Mons Royale, Columbia. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacPatagoniaArc'teryxSwanndriMons RoyaleThe North FaceCactus OutdoorEarth Sea SkyColumbiaRabIcebreaker
Oct 202531.6%32.7%10.4%6.4%8.1%2.8%2.7%3%1.1%0.44%0.34%0.4%
Nov 202536%30.8%9.3%5.8%9%3.2%2.3%1.9%0.85%0.34%0.23%0.31%
Dec 202534.9%35.2%8.7%5.5%7%2.9%2.2%1.8%0.82%0.39%0.24%0.25%
Jan 202632.6%32.9%11.9%6.5%5.5%2.7%3.2%2.4%1.1%0.51%0.32%0.32%
Feb 202631.4%32.6%12.2%6.2%6.8%3.2%2.7%2.4%1.1%0.59%0.44%0.35%
Mar 202631.5%32.2%10.3%5.6%8.4%3.9%2.6%3%1.1%0.56%0.43%0.43%
Apr 202632.9%28.6%10.4%5.8%10.8%3.5%2.8%2.5%1.1%0.72%0.52%0.37%
May 202630.7%29.9%8.9%5.8%11.6%3.7%3.2%2.7%1.1%1.3%0.51%0.42%
Jun 202631.2%30%7.8%6.5%12.1%3.1%4.1%2.3%1.2%0.89%0.4%0.36%
Jul 202633.4%26.5%8.3%7.2%10.6%4%4.8%2.5%1.3%0.58%0.46%0.42%
Aug 202630.4%25.3%11.4%9%10.3%4.6%4.2%2.3%0.97%0.56%0.45%0.44%
Sep 202631.5%26.9%10.1%9.1%8.6%4.8%3.2%2.5%2.1%0.44%0.43%0.39%

How has the Columbia and Mons Royale comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand outdoor clothing brands in September 2026?

1 change

  1. Mons Royale’s share of searches among outdoor clothing brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.8% in September 2026.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Columbia’s and Mons Royale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Columbia

8 branded search terms

  • columbia clothing
  • columbia fleece jacket
  • columbia jacket
  • columbia rain jacket
  • columbia ski jacket
  • columbia sportswear
  • columbia sportswear fleece
  • puffy columbia jacket

Mons Royale

12 branded search terms

  • mons royale
  • mons royale cap
  • mons royale hoodie
  • mons royale jacket
  • mons royale neckwarmer
  • mons royale outlet
  • mons royale pants
  • mons royale sale
  • mons royale shorts
  • mons royale socks
  • mons royale vest
  • monsroyale

How the Brand Demand Index is measured

Other head-to-heads among outdoor clothing brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free