Columbia vs The North Face:Which is more popular by branded search in New Zealand?
In August 2026, The North Face had more branded searches than Columbia among outdoor clothing brands in New Zealand. The North Face was estimated to have 15.2K branded searches compared to Columbia’s 2.9K, and held a 4.8% Share of Search versus Columbia’s 0.92%.
Follow Columbia vs The North Face and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Columbia or The North Face?
Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The North Face, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Patagonia | Swanndri | Arc'teryx | The North Face | Icebreaker | Columbia | Earth Sea Sky | Rab |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 32.8% | 11% | 7.6% | 5.5% | 2.9% | 2.5% | 0.49% | 0.97% | 0.48% |
| Nov 2025 | 39% | 31.5% | 9.6% | 8% | 5.3% | 2.8% | 2.3% | 0.41% | 0.72% | 0.34% |
| Dec 2025 | 39.6% | 34.4% | 9.1% | 6.6% | 4.7% | 2.4% | 1.8% | 0.43% | 0.68% | 0.32% |
| Jan 2026 | 39.2% | 31.3% | 11.8% | 5.4% | 5.5% | 3.3% | 1.7% | 0.58% | 0.9% | 0.41% |
| Feb 2026 | 36.1% | 31.7% | 12.5% | 6.7% | 5.6% | 3.2% | 2% | 0.65% | 0.96% | 0.54% |
| Mar 2026 | 36.4% | 32.1% | 11.2% | 7.8% | 5% | 3.2% | 2.1% | 0.63% | 0.95% | 0.57% |
| Apr 2026 | 38% | 29% | 10.9% | 9.4% | 5.1% | 3.3% | 2.2% | 0.72% | 0.89% | 0.6% |
| May 2026 | 36.1% | 29.5% | 9.1% | 10.2% | 5% | 4.8% | 2.3% | 1.5% | 0.93% | 0.56% |
| Jun 2026 | 36.1% | 27.9% | 8.1% | 10.7% | 5.9% | 6.2% | 1.9% | 1.7% | 0.98% | 0.47% |
| Jul 2026 | 38% | 26% | 8.5% | 9.6% | 6.3% | 6.5% | 2.2% | 1.2% | 1.1% | 0.51% |
| Aug 2026 | 33.9% | 26% | 12.8% | 9.5% | 8.2% | 4.8% | 2.5% | 0.92% | 0.89% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Columbia and The North Face comparison changed over the last 12 months?
3 findings
- The North Face was ahead of Columbia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Columbia’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 0.49% to 0.92%, and its estimated monthly branded searches moved from 1.2K to 2.9K.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 2.9% to 4.8%, and its estimated monthly branded searches moved from 7.5K to 15.2K.
How did search popularity change for New Zealand outdoor clothing brands in August 2026?
3 changes
In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%.
In August 2026, The North Face lost estimated Share of Search among outdoor clothing brands in New Zealand, from 6.5% to 4.8%.
Estimated monthly branded searches for Columbia in New Zealand rose 133.9% over 11 measured months, from 1.2K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Columbia’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Columbia
13 branded search terms
- columbia benton springs fleece jacket
- columbia clothing
- columbia fleece jacket
- columbia jacket
- columbia mens watertight ii jacket
- columbia nz
- columbia rain jacket
- columbia ski jacket
- columbia sportswear
- columbia sportswear fleece
- columbia watertight 2 jacket
- columbia womens benton springs full zip fleece jacket
- puffy columbia jacket
The North Face
22 branded search terms
- borealis the north face
- jacket the north face womens
- puffer vest the north face
- the north face
- the north face 1996 retro nuptse jacket
- the north face 1996 retro nuptse puffer jacket
- the north face base camp duffel
- the north face daypack
- the north face fleece
- the north face jacket
- the north face near me
- the north face nz
- the north face online
- the north face puffer
- the north face puffer jacket
- the north face raincoat
- the north face sale
- the north face vest
- thenorthface
- thenorthface jacket
- thenorthface nz
- womens the north face puffer jacket
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.